Building your business using Quora
Quora is a community-fueled question and answer platform that derives numerous benefits for a vast majority of topics. Since its inception in 2009, it has enjoyed tremendous growth in the number of content and visitors. Quora has attracted entrepreneurs, business executives, authors, and writers that answer a vast array of questions for free.
Why use Quora for business?
With the current 300 million Quora users every month, it is a unique platform for business to leverage on for growth and expansion. One of the most effective marketing technique to connect with your audience is to talk directly to them. Quora not only connects you with people who have questions in your business niche but also grows traffic to your website. Within this reality, you are also able to build authority as an expert in your industry. It should, however, be noted that the best approach to growing your business on Quora is not the salesman approach. Answers should be inclined to giving solutions i.e solving problems your target audience has.
Tips to grow your business on Quora
Create a professional business profile
When creating a profile on Quora its important to keep in mind of its intolerance to spam and self-promotion. On Quora, spam is defined as one or more questions, answers, posts, comments, or messages whose purpose appears to be to direct traffic to external commercial sites while providing little to no value back to the Quora Community.
Essentially, filling in your bio will give you considerable exposure as Quora shows your bio next to each answer written. Your bio is, therefore, a good means of branding. The bio should be precise, professional and catchy to maximize on its effectiveness.
Quora gives you tremendous exposure by showing your bio next to each answer you post on the forum. Additionally, you can create multiple bios so each one appropriately fits the different topics. Add clickable links to the bio, as well.
Your bio is an excellent means of branding and should be both professional and catchy. It should also be really short since Quora will show only the first 50 characters of your whole tagline (your name and bio) above the answer you post. Mention your brand name as close to the beginning as you can and make the most of your 50 characters. Here are simple ways to grow your business on Quora.
1. Answer Questions About Your Business
Quora is a knowledge-sharing platform. It is likely there are already some questions about your business on Quora. It’s important to answer these FAQs so you have a consistent message about your company that existing and potential customers can access. There might also be questions about what it’s like to work at your company. Authentic answers to these questions are helpful and build goodwill among current and future customers and employees. If there aren’t questions on Quora already, you can add them. Do you have an FAQ section on your website? If so, you can create and answer similar questions on Quora. Some companies have a founder or CEO answer questions while othersand answer as the company.
2. Automate your Business
While there have been numerous moral debate on social media automation, I personally cannot think of a better hack to dominating your niche and expanding your brand reach. Social media automation is a good idea, particularly for businesses with multiple accounts. Automation helps you achieve consistency in your social media marketing efforts. It gives you greater control over the content you share, and how you share it. It helps you save time, which you can then use to grow your business. On Quora Jarvee social media automation tool allows you to upvote your answer
3. Establish Thought Leadership
Forging a reputation as a thought leader all starts with creating content. Whether it’s articles on your own blog, guest posts on another site, or a newsletter that you send out periodically, think of some way that you can get your voice out into the world.
Obviously, I make my living as a writer — which means I have tons of content out there and available. But, in order to establish more of a personal brand, I also started my own website and a newsletter where I could share tips and advice for other people who were hoping to pursue careers as writers.
4. Become a Published Writer
Quora has partnered with the leading publishers – Forbes, Time, Fortune, INC and many more, to help highlight high-quality answers for free earned media. Writing on Quora can get you broad distribution and the content also tends to be evergreen, meaning you’ll continue to reap benefits from your content several months and years after originally posting it. Next time you think about writing an article either on your blog or somewhere else, consider writing on Quora first and measure the results.
5. Invest in Quora Advertising
In 2016, Quora launched a beta on their ads platform. If you are a business trying to find high quality leads for your product or service, consider Quora Ads. You can sign up easily by going to . With Quora Ads, you can target your ads by topic, geography, and platform. Similar to Google and Facebook ad platforms, you only pay per click.