If you’re consistent, people will start to recognize your brand and check back for more valuable information.
How often you post depends on what type of business you have and your specific goals, but studies show posting at least once per day often yields the best results.
3. Use Hashtags to Increase Your Exposure
Hashtags are a great way to gain exposure for your social media posts, especially on Instagram and Twitter.
Most people that use these networks rely heavily on hashtags to find content related to their interests, so make sure you include relevant hashtags in your posts so more people can discover your brand.
This feature allows you to upload live video clips and photos that disappear after 24 hours.
For example, fashion blogger Aimee Song of SongOfStyle uses Instagram Stories to share outfit ideas and behind-the-scenes footage from shoots.
14. Post Videos
Video content is one of the best ways to get your brand in front of different audiences and provide them with more information than they’d receive from a simple image or text post.
Since Facebook has made it much cheaper and easier to post videos, take advantage of this opportunity by producing original content for your followers.
15. Post High-quality Images on Instagram
Photos get the most likes on Instagram so make sure you’re using beautiful and relevant images in your posts that capture your brand’s personality well.
Not sure what to post?
Try following the lead of brands like @toms and @minimal.interiors who use Instagram images to show off their products and give followers a little peek into office culture.
16. Participate in Quora
Quora is a popular Q&A site where users post questions and the community responds with well-researched, high-quality answers.
Since there are many questions related to your industry, participate by finding relevant questions and sharing helpful responses that link back to your website.
17. Post Original Blog Content
Instead of just sharing other people’s posts on social media, take it one step further by creating and sharing your own unique content, such as videos or images, that you can use to expand upon relevant topics in your industry.
For example, the travel site Expedia turns travel into an adventure with its #LiveExpedia campaign by sharing videos, images, and GIFs that show different ways to explore the world.
18. Create Shareable Infographics
Infographics are a great way to increase brand awareness by getting in front of new audiences and bringing together all relevant information about your brand in one place.
If you already have a list of email addresses or phone numbers for your customers in your CRM (customer relationship management) system.
You can upload them into Facebook to help narrow down your audience on this social network.
To do this, go to the “Audiences” section of your Facebook ads account and click the blue “+Create Audience” button, then select “Custom Audience” from the dropdown menu.
From there you can add in all your customer information and choose whether you want their activity on your website or on Facebook to be used to target them.
20. Run a Contest on Snapchat
To help you better engage with your Snapchat followers, consider hosting in-app content that prompts them to show off their creativity and share it with the world.
For example, retail app Lifted challenged its followers to create their own original artwork using the Lifted logo and post it on social media with the hashtag #Liftedx to win a shopping spree.
21. Use Pinterest’s Promoted Pins Feature
Pinterest’s new Promoted Pins are an easy way for brands to get their pins in front of more users who might be interested in the products or services they offer.
They’re especially beneficial if you have a large budget since they cost as much (or more) per click like a normal pin — and they’re shown to real people who are actively looking for products like yours.
22. Promote Your Video Content
Videos are among the most shared and engaged-with types of social media content, so it’s important to be actively promoting your branded videos on a consistent basis.
On YouTube, make sure you’re optimizing your titles and descriptions for SEO by adding relevant keywords that help people find them while searching.
For example, Dove Men+Care taps into a shared love of cars to get people excited about its #TryDoveMen YouTube videos by sharing fun car-related facts.
Given that photo posts get more exposure than just about any other type of post on Snapchat, it’s a good idea to keep this social network stocked with eye-catching photos that are all related to your brand.
You can also try adding a bit of personality into these posts by using emojis or stickers, as well as captions and text over the images.
For example, clothing store PacSun uses its Snapchat account to share brief videos and photos of new arrivals as well as seasonal items.
The brand also frequently posts selfies with pop-culture celebrities who are known for wearing or promoting their products.
Social media marketing isn’t going away anytime soon.
In fact, it’s likely to only get more and more important as time goes on — especially if you want your business to stay relevant in the eyes of younger customers who are constantly plugged into their social networks.