Content creation is a difficult task.
You have to come up with content that will entertain your audience, educate them, and engage them – all at the same time.
But content is also an essential part of social media marketing strategy so content creators are always on the lookout for content ideas.
PS: Jasper AI is a great tool for content creators to speed up their work and produce 10x more content without compromising on quality. They’re offering a FREE trial for a limited time!
Here are 29 content creation ideas you can use to create quality content for social media:
Content Creation Ideas
1. Create a daily, weekly, or monthly series
A series is a great way to keep your content fresh and engaging.
It can be anything from a daily blog post series to a weekly video series.
The key is to make it regular so your audience knows when to expect new content from you.
And, of course, make sure the content is high quality so you don’t disappoint your audience.
Tip: If you’re feeling stuck for content ideas, try creating a series around one particular topic.
2. Conduct interviews
Doing interviews is a content creation idea that not many people think of.
You can create videos or write blog posts based on the information they share.
Tip: Look for content creators in your niche who have already done interviews as inspiration for how you might structure yours.
You could also try looking at interview types other than those related directly to social media marketing such as lifestyle bloggers interviewing entrepreneurs, etc.
That kind of non-directly-related content will help build engagement with new audiences!
3. Run a contest or giveaway
Running a content creation contest or giveaway is an awesome way to engage your audience.
People love free stuff! And they also like sharing things with their friends and family on social media so you get free promotion for whatever content you’re promoting by running the contest/giveaway.
Tip: Keep it simple, make sure people know what they have to do in order to enter (like tagging themselves in something – whether that’s here or on Facebook), then sit back and enjoy all of the content being generated as users are inspired to create content about how awesome your brand is!
You can even turn some of those user-generated pieces into new blog posts, videos, etc. if there’s enough content around one particular theme.
4. Google search suggestions
Google search suggestions are a great content creation idea for social media because you can get content ideas that are relevant to your audience.
Just type in a keyword or phrase related to your niche and see what Google suggests.
You’ll likely find some interesting content ideas you hadn’t thought of before.
Tip: Use the content ideas you get from this method as inspiration for blog posts, videos, etc., but make sure to do more research on each topic so that your content is high quality and informative.
People will appreciate it!
5. Host an AMA
AMA, or “ask me anything”, is a content format that can be really engaging for your audience.
It allows them to get to know you and your brand better while also learning something new.
Plus, it gives you the opportunity to share some great content ideas with your audience.
Tip: Make sure you have a plan for how you’re going to answer questions so that the AMA goes smoothly.
You don’t want people asking questions that you can’t answer!
Also, consider having someone help moderate the AMA in case things get too crazy (which they sometimes do).
That way, you can focus on answering questions and providing content value.
6. Recent events
If there are any recent events related to your content, consider writing content around them.
For example, if you’re a travel blogger and the Olympics or World Cup is coming up soon, write content about traveling to those cities/countries!
Tip: If no such event exists but something similar might take place in the future (like an election), make sure you keep track of it so that when it does come up you can be prepared with content ideas.
That way you don’t miss out on opportunities for great content because nothing was happening at the time and then BOOM – all of a sudden everyone wants content related to politics in Brazil. Make sense? Great 🙂
7. Host a challenge
Hosting a content challenge is a great way to get your audience involved.
Plus, it can help you come up with content ideas on the fly.
Challenges can be anything from creating content around a certain theme or style to completing a task within a set amount of time.
Tip: Make sure you have some guidelines for how people should create their content – like including a specific hashtag or using a particular format.
That will make it easier for you to find and share all of the content that’s being created as part of the challenge.
You could even feature some of your favorite submissions on your blog or social media channels!
8. Product reviews
Product reviews are content gold! No matter what kind of content you’re creating, product reviews can be added in to make it more engaging.
This is especially true when it comes to social media content (because that’s where people like us go for fun stuff).
So if you happen to have a new product or service related to your niche, share the love and give away some free samples on social media.
Tip: Be sure not to leave out any details about your products/services – even if they might seem obvious at first glance.
Your audience wants all of the information so that they can decide whether or not something is right for them 🙂 They aren’t mind readers, after all.
9. Create a how-to or tutorial content
How-to content is a great way to show your audience that you know what you’re talking about!
If there are some tasks related to your content topic that people don’t seem to understand, consider writing content around those topics.
That will help them get better results and ultimately achieve more with their content/courses/products or whatever it may be 🙂
Tip: Make sure the how-to content you write stays true to your brand so that customers feel more confident about buying from you in the future – because they can tell you really care 🙂 Oh and make sure not everything is written as though we’re telling our grandmothers how something works (although if grandma’s reading this then I’m sorry for breaking character, I think you get the point).
That being said, don’t be afraid to use some fun content marketing examples – just make sure they’re helpful!
10. Personal stories
People love personal stories! They make content more relatable and help people connect with you on a deeper level.
If you have any personal stories related to your content topic, consider sharing them on social media or in blog posts.
Tip: Make sure the story is relevant to the content and that it provides value for your audience.
That way they’ll be more likely to stick around until the end (and maybe even share it with their friends).
11. Celebrate “National Whatever Day!”
Did you know that there are special days set aside to celebrate just about everything?
There’s National Cheese Pizza Day, National Beer Day, and even National Catfish Day. Yes – that’s a real thing!
So why not get in on the fun by creating content around some of these lesser-known holidays?
Tip: Do a quick Google search for “national day calendar” to find a list of all of the upcoming national days.
Then plan your content accordingly! You could do a blog post roundup, create an infographic, or even make a video. The possibilities are endless 🙂
12. New products and technology
If you’re like me, you probably get excited when new products and technology are released.
I mean, who doesn’t love shiny new things? (well…except for the environment apparently).
So why not share that excitement with your audience by creating content around new releases?
Tip: If you’re feeling extra ambitious, consider doing a product review or tutorial.
That way you can show your audience how to use the product and help them decide if it’s right for them.
13. Make a meme
I know, I know. Memes aren’t exactly the most professional content out there.
But they can be a lot of fun, and if used sparingly, they can help you connect with your audience on a more personal level.
Plus, they’re perfect for social media content!
Tip: Keep in mind that memes should always be relevant to your content topic.
Otherwise, people will just think you’re trying too hard (or worse – that you don’t take yourself seriously).
14. Revisit previously published content
Don’t be afraid to revisit content that you’ve already published.
There’s no such thing as too much content (as long as it’s high quality, of course).
Plus, there’s always the chance that a previously published post could reach a new audience if it’s republished in a different format or on a different platform.
Tip: Take a look at your analytics to see which posts are getting the most traffic.
Then consider revisiting those posts and updating them with new information or turning them into infographics or videos.
15. Give customers the spotlight
Your customers are a valuable resource, so why not give them the spotlight?
Feature them in blog posts, on social media, or even in your email marketing campaigns.
Tip: Make sure you get permission from your customers before featuring them on your website or social media channels.
That way they know their privacy is respected and they won’t feel uncomfortable with being featured.
16. Do a “This or That” poll
People love polls! They’re fun content that can be shared across social media with ease.
Plus, they typically get a good amount of engagement (which is always nice to see).
Tip: Keep your poll short and sweet – no more than ten options each.
You also want people to answer the question on their own without feeling like you’re trying too hard to sell them something.
That’s not what content marketing is all about 😉
17. Go behind the scenes
Who doesn’t love a little sneak peek?
So why not give your audience an inside look at what happens behind the scenes in your content creation process.
They’ll be more likely to share it with others, which can help grow your content reach!
Tip: If you have video editing software, creating a short promotional video for this content tactic would work well.
Otherwise, consider taking pictures of any processes that are especially interesting or unique and then turning them into eye-catching images when needed.
Reaching a milestone is always something to celebrate, so why not share it with your audience?
They’ll appreciate the exclusive content and you’ll get some great social media content in the process. Win-win!
Tip: Make sure you announce the milestone on all of your social media channels – not just one.
That way everyone who follows you has a chance to see it.
Despite the fact that content marketers are always producing new content, there’s nothing wrong with sharing your favorite resources or recommending books/playlists to followers.
This content is helpful and interesting – plus, it makes you seem well-read!
Tip: If you do share a reading list or playlist, be sure to keep it updated so people know what they’re getting themselves into.
Don’t recommend something just because someone else did (or even worse – don’t tell them not to read/listen). That wouldn’t fly well…you know? 😉
20. Tap into a trending topic
Tapping into a trending topic can be risky, but it can also pay off big time if you do it right.
Do your research and make sure that the content you create is high quality – after all, you don’t want to damage your brand’s reputation.
Tip: If you’re feeling brave enough, consider creating content around a controversial topic.
Just make sure that you have a well-thought-out plan for how you’ll deal with any negative feedback.
21. Show your product in a surprising situation
No one expects your content to be completely serious all of the time, so why not mix it up and show off some fun content?
Your audience will appreciate a break from reading about boring details and you’ll get plenty of social media content for sharing. Win-win!
Tip: This content tactic works especially well if you’re in an industry that typically takes itself too seriously (i.e., banking).
So try showing what happens when someone gets stuck at work on their birthday or how they manage their morning commute with ease thanks to your product. Anything goes!
22. Make a slow-mo video
Everyone loves a good slow-mo video – even content marketers! So why not make one to share with your audience?
You’ll get some great social media content and people will be more likely to watch it (and remember what’s in it). Win-win!
Tip: Keep the length of the video short.
No one wants to sit through an entire minute of footage that just shows someone walking around slowly. That’d be boring…just saying 😉
23. Showcase user-generated content
User-generated content is always a favorite among content marketers because it’s such an easy way to create relevant content.
You don’t need to do the work yourself and your audience will appreciate all of the great information that they can use! Win-win, again 😉
Tip: Think about using this tactic for content related to product features (i.e., “customers who bought X also bought Y”).
That way you’ll get even more social media shares from people looking to buy those products too!
24. Ask your followers for advice
When content marketers are stuck, they turn to their audience for help. So why not do the same with your content?
Simply ask followers what you should write about next and take advantage of all of that great insight!
Tip: Make sure you let people know when you’ll be asking for advice – or even better yet, announce it on social media ahead of time so everyone has a chance to give input.
You don’t want to leave anyone out 😉
25. Congratulate someone for an achievement
Everyone loves a good pat on the back, so congratulate someone on an achievement and share it with your followers.
They’ll love to hear about the great things that other people are doing and you’ll get some social media content for your efforts!
Tip: Make sure you personalize the congratulations – after all, no one likes getting a generic message.
That’s just boring 😉
26. Introduce your team members
Introducing your content marketing team is a great way to humanize your brand and show that you’re not just some robot behind the content.
Your audience will appreciate knowing who works on creating all of their favorite content (i.e., yours) – after all, we don’t know what we’d do without it!
Tip: If you have more than one or two people on your team, consider doing a “meet the [X]” series instead where each person shares what they like about working for this company and how they got started in content marketing.
That’ll give everyone an idea of who’s involved with the process 😉
27. Tease a product drop or upcoming release
You know that content marketing is more than just writing about your own products and services, right?
Well, then it’s time to start teasing some of the content you’ll be releasing in the future!
Your audience will love getting a sneak peek at what’s coming up down the road. And who knows…you might even get some social media engagement too 😉
Tip: If possible try using images or video teasers instead of written content so people don’t feel like they’re missing out on anything if they can’t read/see whatever teaser content you post.
28. Do a charity drive
When content marketers can’t think of anything to write about, they often turn to charity drives.
Donating money or items is a great way to give back and help out those in need – plus you get some valuable content from the effort! Win-win-win.
Tip: Make sure you let your audience know when it’s time for a charity drive ahead of time so everyone has a chance to contribute something (if they want).
That’ll be good content marketing karma 😉
Quotes are a great way to add some personality to your content – and they can also help illustrate a point you’re trying to make.
Plus, people love sharing quotes on social media (especially if they’re pretty). So why not give it a try?
Tip: If you’re feeling stuck, try doing a quick Google search for quotes related to your topic.
You might be surprised by how many results turn up! And don’t forget to credit the author if you use their quote in your content.
That’s just good content marketing etiquette 😉
There you have it – 29 content creation ideas that should help get your creative juices flowing. Use them as is, or mix and match them until you find something that works best for you and your audience. Happy creating! 🙂
What if I’m not a great writer?
That’s okay! You don’t have to be a great writer to create content – just put your thoughts down in whatever way works best for you and go from there.
If writing isn’t your thing, consider trying out some other content types like video or audio. There are plenty of ways to create content without having to write an entire article.
PS: There’s an AI writing assistant called Jasper AI that can help you improve your content writing skills. Check it out!
What does content creation include?
Content creation can include a variety of content types, including blog posts, videos, images, and social media posts.
It’s basically anything that you create to help promote your brand or business.
How do I know which content type is best for my audience?
The best way to find out is to experiment with different content types and see what works best for you.
Not all content types will work well with every audience, so it’s important to tailor your content accordingly.
You might also want to consider doing some research into what kinds of content your target audience enjoys the most. That way you’ll have a better idea of what kind of content to create.
Can I use other people’s quotes in my content?
Absolutely. Just make sure you credit the author and include a link back to their content if possible 🙂
What should my content focus on?
Whatever your business or brand is! Content creation can be anything that helps promote your company, service(s), etc.
Just try not to go overboard with promotional content because people won’t want to read/see it all – they’re here for helpful tips, after all 😉
Where do I get content ideas from?
You can find inspiration everywhere! Try doing some brainstorming exercises of your own, looking at what other companies are writing about (you never know when an idea will come in handy!), reading industry publications…the list goes on and on.
Can I write long-form content?
Yes, you can write long-form content if that’s what you’re comfortable with and your audience enjoys.
Just make sure you break it up into easily digestible chunks so people don’t get overwhelmed (especially if they’re reading it on their phone).
How do I start content creation?
Pick something you’re passionate about and start writing!
What type of content is best for Instagram?
Instagram content can include photos, videos, and stories.
What type of content is best for Facebook?
Facebook content can include images or videos.
If your goal with content creation is to drive traffic back to your website, consider sharing an article as opposed to a video/image.
What type of content is best for Twitter?
Twitter content can include images, videos, and tweets with text.
Tweets with images get more engagement than those without, so try including a photo or video whenever possible.
How do I make content regularly?
Pick a content creation strategy that works for you, whether it’s writing every day/week/month or pre-scheduling content to post at certain times.
You might even want to try doing both – write some content yourself and schedule in advance other content for when you’re busy with other projects.
What are the benefits of content creation?
Content creation can help boost your brand awareness by getting more people interested in what you have to say, which could lead them back to your website where they’ll hopefully convert into customers 🙂
How long should my blog posts be?
There isn’t really a one size fits all answer here since different audiences will prefer reading different lengths of content. That said…the average length is around 800 words.
What’s the best way to promote my content?
There are a number of ways to promote your content, including social media promotion, email marketing, and paid advertising.
Which option you choose will depend on your budget and what type of content you’ve created.
- Share your content on social media sites like Twitter and Facebook. Make sure to use relevant hashtags so people can find them easily.
- Email your subscribers about your latest blog post or offer them a free e-book/guide in exchange for their email address.
- Run a paid ad campaign targeting people who have an interest in your content’s topic.
Who is the best content creator?
There isn’t really a “best” content creator, since everyone has their own strengths and weaknesses.
However, if you’re looking for general tips, try following the content creation strategies of successful companies and bloggers.
What software do I need to create content?
Jasper AI is a content creation tool that can help you come up with ideas and write content.
Can I outsource content creation?
Yes, you can outsource content creation to freelance writers or agencies.
Just be sure to carefully vet any potential candidates before hiring them.
What is an example of content?
An example of content could be a blog post about the best content marketing tools, a video about how to use a specific software, or an infographic that compares two different products.
What are the 3 types of digital media?
The three types of digital media are text, images, and video.
Each type has its own strengths and weaknesses, so try using all three whenever possible to create a well-rounded content strategy.
YouTube is a video content platform that allows users to share and view videos.
Which type of content should I create if my goal is revenue growth?
If you want content creation to lead directly to an increase in sales, consider producing webinars, e-books/guides/reports, infographics about industry research results (like customer demographics), case studies about customers’ success stories after purchasing from you etc.
Many companies also choose to run paid ads targeted towards people who have already shown an interest in their product or service.
How do I make my Instagram posts attractive?
There are a number of things you can do to make your content more attractive on Instagram, including using popular hashtags and posting images with high-quality filters.
What makes a good blog?
A good blog is one that’s regularly updated with fresh content, provides valuable insights or tips, and is easy to read.
It should also be visually appealing, so consider using images and videos in your posts.
How do you write unique content?
There’s no one surefire way to write unique content, but you can start by finding a topic that hasn’t been covered extensively and doing your own research.
You can also try using different formats (like videos or infographics) or coming up with creative ideas for promoting your content.
The best time to post on social media depends on the site you’re using and the audience you’re trying to reach.
That said, there are general rules of thumb that can be followed, like posting during off-hours or when most of your target demographic is likely to be online.
Does Instagram pay content creators?
No, Instagram does not pay content creators.
However, they do allow users to monetize their posts by running ads targeted towards people with an interest in the content’s topic.
How do I practice content writing?
One way to practice content writing is to start a blog and write new posts on a regular basis.
You can also try writing content for other websites or businesses, or participate in online forums and discussion groups.
What should I do if I’m stuck for ideas?
If you’re stuck for ideas, one thing you can do is look at the trending topics section on social media sites like Twitter or Facebook, or browse popular blogs and news outlets.