Are you looking to grow your brand on Twitter?
Twitter is a great way to build relationships with customers and potential customers. It’s also an easy way for people to find out about your company, products, and services.
But it can be hard to know where to start.
That’s why we created this guide – so you can learn how to use Twitter effectively in just a few minutes!
By the end of this short read, we guarantee that you’ll know exactly what to do when it comes to using Twitter as part of your marketing strategy.
It doesn’t matter if you have no experience with social media or if all of your tweets are terrible – we can help!
Just follow our advice and watch as things start changing for the better in no time at all!
How to Get Started on Twitter
Getting started with Twitter is easy.
To do so, you’ll need to create an account and decide on a username that represents your business or brand.
From there, it’s important to make sure that your profile is set up properly in terms of privacy settings and security.
Make sure you fill in all of your profile information, including a bio and at least one picture.
You’ll also need to decide whether or not you want to use a custom domain. If you’ve already got one set up for your website, then you can just change the settings in Twitter.
If you don’t, you can still use your existing site’s URL for now – but make sure to change it later on when you have more time!
After that, set up your profile so that all of your tweets are public and not protected.
What are Hashtags?
Hashtags are just the words that appear before the # symbol.
They’re used to label tweets so you can find them later on, even when they’re not connected to each other or in the same thread.
For example, if you wanted to tweet about your business, you might use the hashtag #marketingtipsforstartups.
Then, people who search for that hashtag (or click on it) will see your tweet in the results.
Hashtags are great because they help you to reach a wider audience and grow your brand on Twitter.
Things to Do on Twitter:
Once you’ve got your account set up, there are several things that you need to do.
First of all, you’ll want to make sure that your profile is public and connected to your other social media profiles (if possible).
You might also consider adding a custom URL or Twitter link to your website so people can easily find out more about how you work.
Then, there are two main things you need to do to engage with customers and grow your brand on Twitter.
1) Engage in Conversations
Twitter is all about engagement, so make sure that you’re always replying or mentioning people who mention or message you!
This will show them that you’re a real person and will also help you to build a relationship with them.
For example, if someone tweets about how much they like your products and services, thank them and ask them to share their experiences.
This will encourage them to give you a review or share their comments with the rest of Twitter.
2) Share Your Content
Don’t just promote yourself! You need to share valuable, interesting content that people will want to read and interact with.
Consider sharing links from industry-related websites, tweeting out great articles or tutorials, posting relevant images or videos, or asking questions that will get people interested in what your business does.
3) Share Your Expertise
People are more likely to follow you if they feel like they can learn something from you.
If your business is related to teaching, sharing your knowledge may be the best thing you can do.
Perhaps you could start by tweeting about your expertise and teaching people what they need to know?
You might even consider sharing some free content, like an ebook or whitepaper.
This will encourage people to follow you so they can get access to that content later on.
Even if your business is unrelated to teaching, you can still share advice and helpful information with people.
Just make sure that everything you share is valuable, helpful, and easy to understand.
How Often Should You Tweet?
While there are no rules for this, we advise that you tweet at least once a day.
This gives people the chance to read your content and engage with your tweets at different times of the day.
It also means that your profile will stay relevant and up to date, making it easier for people to connect with you.
As well as that, Twitter also recommends that businesses post at least three times per day – which means that once your first tweet has been posted, you should tweet about what your business does at least two more times within the same day.
How to Use Hashtags
Hashtags are a great way for you to reach a wider audience and track the conversations that are going on around your products, services, and brand.
Just be careful not to go overboard – too many hashtags can make you look spammy and uninterested in what your audience wants to say!
How Many Hashtags Should You Use?
If it’s looking too much, try using no more than two hashtags per post.
If you don’t want to go that high, consider limiting yourself to one or spacing them out so they appear as little as several times per tweet.
How to Measure Success
One way that you’ll know how successful your Twitter marketing strategy is is by using an analytics tool like
These allow you to track the number of new followers, mentions, messages, retweets, and favorites that you get so that you can see which posts are working best for your business.
One of the easiest ways to do this is by using a free service like , which will allow you to track your top tweets and determine how many people have clicked on them or favorited them.
It should be noted that not every tweet needs to go viral – as long as those who do see them are engaging with you and clicking on the links, you should consider it a success.
How to Make a Video Tweet
You can use apps like CloudApp or VideoTweet to take a screen recording of any message that you want to share with your community.
Then, upload the video directly to Twitter so that your followers can watch it just like any other tweet!
This is a great way for you to share tutorials, explain how something works, or even tell an interesting story.
Once your video is recorded and uploaded, all you need to do is set up the link so that if people click on it, they’ll be able to watch it right away.
How to Automate Your Twitter Feed
One thing that you need to avoid is posting the same exact tweet over and over again.
It will look like spam and drive customers and followers away! (And no one wants that!)
Instead, you might want to consider using a service like Jarvee to automate parts of your Twitter marketing strategy.
You can set up certain “recipes” that will allow you to post the same thing at different times during the day or on specific holidays.
Of course, this doesn’t mean that you should never have to touch your account again!
You should always check it for replies, mentions, and any DMs you receive.
How to Save Time with Automation
If you are really looking to cut down on how long it takes you to do your Twitter marketing, there are apps like Jarvee that will let you connect all of your social media accounts.
So, instead of having to go from one website or app to another, you can make sure that everything is done in a timely manner right from the convenience of one place.
You can connect the accounts you use for Facebook, Instagram, and even Pinterest.
Make sure that you read all of the terms and conditions before signing up for a service like this so that you fully understand what you are getting yourself into.
For Jarvee services will allow you to schedule tweets in advance while others won’t.
If you want to get everything done in a timely fashion, make sure that you choose an app that gives you the option to do so.
Starting a conversation If you want to get more interactions and replies than usual, one of the best things that you can do is ask questions!
Make sure that they are open-ended, such as “What’s your favorite way to…?” or “What are your thoughts on…?”
This not only allows you to learn something new, but it will encourage others to interact with you.
Something else that you can do is ask them what they think about a certain topic or event, which is great if their answer could be of interest to more people.
How to Attract the Right Audience
One of the best things that you can do to attract the right audience is by providing value.
Let’s say that you own a fishing pole company, which means that you would be targeting people who are likely interested in this type of product.
If there is an event happening at your local park about fishing, go ahead and share that with your followers.
It will be relevant to them, which is what you want if you are hoping to boost your sales!
This is just one example of how integrating Twitter into your marketing strategy can really help you out in the long run. It’s free, it’s powerful, and the possibilities really are endless.
You just need to let your imagination run wild and you should be good to go!
Conclusion
Twitter is a social media platform that can be used just like any other.
You just need to know how to use it in the right way so that you get all of the benefits, which I hope this article has helped you do.
Now go out there and take your Twitter marketing strategy to new heights!
You can connect with a lot of people at once and easily share what you have going on and grow your brand on Twitter.
Not only that but the possibilities really are endless.
You just need to know how to use it in the right way so that you get all of the benefits, which I hope this article has helped you do.
Till next time!
