If you want to use YouTube for marketing, then you need to know how YouTube works.
You’ve probably heard that the average person watches around 1-2 hours of video each day.
That’s a lot of time spent watching online content!
The best way to use YouTube for Marketing is by creating great videos and posting them in places where they can be found by your target audience.
In this article, we’ll show you exactly how to do that with our step-by-step system.
1. Sign up for a Youtube Business Account
The first step is to sign up for a free or paid Google Adwords account, which is also known as a “Google Ads” account.
From there, you can create your own YouTube channel and upload videos to it.
This is important because new channels won’t show up in YouTube’s search engine if they’re not linked to an official Google account.
One major advantage of using a YouTube business account is that you get access to new analytics and advertising tools.
This includes real-time notifications when someone views or interacts with your videos, such as subscribing or clicking on ads.
Make sure you add some interesting content to your new business account before moving on to the next step!
2. Use Related Keywords
When you upload your videos to YouTube, try to include targeted keywords in the title and description of the video. Google automatically pulls information from this for its search engine results pages (SERPS).
For example, if you have a marketing company in Chicago with a website called “Main Street Marketing,” then you might use keywords like “Chicago marketing,” or “Marketing Company, Chicago.”
If you want to get a little more complicated, then try using Google Keyword Planner.
This tool will show you which searches have the most traffic for specific terms and phrases.
You can also check out YouTube’s keyword suggestion tool. This is great for finding search terms that people are actually using.
3. Interact with Your Audience
If you want to get YouTube views for your marketing videos, then it’s important to interact with the people who are watching them.
You can do this in a few different ways:
Post comments and responses when people ask questions or leave feedback about your videos.
Interact with other video creators who are making similar videos. Comment on, share, and like their stuff!
Use social media to interact with your audience. This is a great way to build brand loyalty…and more views!
4. Use Channel Optimization Tools
Be aware that YouTube isn’t always your friend when it comes to ranking video content, especially when you’re trying to rank specific videos, rather than your whole channel.
But tools like Social Blade can help you figure out which keywords people are using the most to find your videos.
For example, if someone searches “marketing company in Chicago,” then they probably won’t find your business unless you optimize that video specifically for that phrase!
In other words, just because you optimize a video for “marketing,” doesn’t mean it’ll show up when someone searches “Chicago marketing.”
5. Use YouTube Cards for Lead Generation and Sales
If you have a website or blog, then you should consider embedding your videos in them to save time and effort when promoting them on social media and within your own content.
YouTube cards help you to drive engagement and create more video views by adding links and thumbnails to the description of a video.
They’re also great for lead generation because you can add them as annotations on specific parts of videos. In other words, people don’t have to watch the entire video to find out how they can contact you and sign up for your services!
6. Add Bookmarks and Annotations?
One of the best ways to get someone to click through on a video and visit your website is by adding bookmarks and annotations to your videos.
These will show up on YouTube as you’re watching, letting you know that you can click through to additional content.
These are also great for building links, so they’ll help with your SEO efforts as well.
7. Get More YouTube Subscribers
One of the most essential tools for using YouTube for marketing is getting subscribers. This will allow your videos to show up in their customized feed and get more views.
The best way to do this is by creating great content and sharing it with the right audience. However, if you want to get subscribers quickly, then there are a few things that you can do:
- Share your YouTube videos on your other social media profiles, including Twitter, Facebook, and Instagram.
- Promote your videos in email marketing campaigns.
- If you have a website, then create a subscription box that asks viewers to subscribe to your YouTube channel.
8. Use Analytics
YouTube has some great analytics tools that will tell you how many people are watching, where they’re coming from, and what they’re watching.
You can find this by clicking on the “Stats for Nerds” link, which is found right under your videos.
This information is invaluable when trying to figure out how to use YouTube for marketing.
If you see that a video is very popular in India, then maybe you should consider creating additional content related to Indian culture and society.
9. Repurpose Your Content
If you want to use YouTube for marketing, then it’s important to not treat your videos like a one-trick pony.
In other words, don’t just upload them and leave them on the website without promoting them in any other areas.
One of the best things that you can do is repurpose your content so it will show up on all of the different distribution channels.
For example, if you have a video about how to grow tomatoes in containers, then you might want to create some slideshows or blog posts with screenshots from the video that people can view online.
10. Optimize Your Content
One of the most important things to do when you’re trying to get more views on YouTube is to optimize your videos for search engines.
This means adding a few lines of descriptive text and tags before uploading it.
You want to make sure that your app includes all relevant keywords, but don’t stuff them in there and make it awkward to read.
Write naturally and allow the video to speak for itself.
11. Promote Your YouTube Channel
If you want to use YouTube for marketing, then it’s important to promote your channel on other networks.
This will help drive traffic back to the website and give you tons of exposure.
Here are a few places that you might want to promote your channel:
- Your email signature. Everyone sees this, so it’s an effective way of getting people to visit your YouTube profile.
- Social media profiles like Twitter and Facebook.
- Add some links to the bio section of Twitter.
- This is a great place to include some links because people are usually glued to their screens when they’re on social.
- If you have a website or blog, then create a new page or section with all of your videos and link back to it from your other content.
12. Add a YouTube Channel to Your Website
If you have a website or blog, then the first thing that you should do is add your YouTube channel to it.
This will help increase your credibility and shows that you’re an expert on the subject.
Remember that having great content isn’t enough.
You’ll need to promote it as well in order to increase your YouTube views. So consider using some of the tools listed above when trying to use YouTube for business marketing.
With these points in mind, you can start promoting your videos and getting more views right away.
Your work won’t be done there, but you’ll see immediate results with this kind of steady effort.
Conclusion
With more than one billion users, YouTube is the third most popular website in the world.
At any time of day or night, there are thousands of people looking for entertainment and information on the video site.
Video marketing is all about creating videos that will appeal to your target audience and then using them to promote your products and services your content in different ways by creating blog posts, slideshows, and more.
YouTube marketing has a lot of benefits for businesses and organizations.
It’s an easy way to reach out to potential clients and show them that you’re willing to go the extra mile when it comes to providing them with the information they want.
You don’t need any experience in video or filmmaking in order to get started with YouTube marketing.
All you need is a smartphone or webcam, time for planning, brilliant ideas, and the motivation to put yourself out there!
