You might be wondering if you should have a personal or business Twitter account for your business. Well, it can really depend on your industry and what you are trying to accomplish.
Here, we explore the difference between the two accounts and how they can be used to better promote your business!
Twitter Personal Account
A personal account is an account created by a real person where they can post about things that are relevant to their own lives, such as their current projects or business-related updates.
Personal accounts are not linked to any business and may be used to follow celebrities or businesses.
Personal accounts also have the ability to interact with other users, which is great for businesses that want to interact with their customers
Personal accounts can gain a large audience, which makes them useful for companies looking to market their brand or products.
Twitter Business Account
A business account is an account created by a business using their company name and it has the ability to link your Twitter feed to your website.
Business accounts are also able to represent your business visually with the use of a header image.
A business account is often used by companies looking for exposure in their industry and it allows them to interact with other users.
The two types of accounts have some differences, but they both accomplish the necessary goals for your marketing strategy!
So Which Is Better for Your Business?
It really depends on your needs and the type of business that you are trying to market!
You may need a personal account if you want to be able to update about any changes coming up in your life, such as upcoming projects or events.
A business account is great for businesses looking to grow their audience and engagement in their industry.
Business accounts are also great if you need to interact with customers, find what people are saying about your business, and post updates about your products.
Personal or Business Twitter Account, Why a Business Account Is Better
As a business, you want to ensure that you are well known. You need to be able to communicate with your customers and let them know about any changes or new products that you will be unveiling.
A Business Account Has the Following Advantages:
1.You Can Interact with Followers
Business accounts are able to communicate directly with their followers, which is great for businesses that want to send out a quick message or share links with people following their account.
2.You Can Post Updates about Your Products and Business
Business accounts are built for businesses to send out information related to their company, whereas personal accounts can only provide information pertaining to the life of their owner.
You will be able to create posts about what you’re doing in the industry or any events that you might be hosting!
3.You Can Easily Find Relevant Followers
Business accounts are able to locate users who are interested in the business.
This means that they have a better chance of finding customers for your company and getting them interested in what you’re doing!
4. You Can Easily Track Your Progress and Measure ROI
You will be able to gain insight into what events or actions will have an impact on your reputation and sales.
You can then respond accordingly and measure the ROI of the initiatives that you have taken.
As a business, you are most likely looking to market your products so that you can sell more.
You will need a solid plan for marketing your company and services so that you can get the most sales possible.
A business account on Twitter is better for measuring your ROI because it allows you to track your progress and measure what works to get the most exposure for your business.
5. Brand Awareness and Recognition
A business account will allow your company’s name to be known throughout the internet and you can get a higher ranking on search engines if you are able to create links with other user’s pages on Twitter.
You will also be able to increase the recognition by getting in touch with Twitter users who can help you promote your account and get more attention.
You will be able to receive feedback on any products you may be selling and see whether people are interested in your company or not.
Make sure that you have strong brand recognition and you can easily search for anything related to it.
Hashtags allow businesses to get their name known by their target audience as well as other users who share interests or concerns with them.
A hashtag is simply an “in” term used by social media users, so if you’re trying to build brand awareness and credibility, using hashtags is one way of getting started!
7.Improved Search Engine Optimization (SEO) Features
By having a business account for Twitter, your profile will be eligible to receive Google, Yahoo, and Bing search engine visibility.
If you own a business or are looking to market yourself online, this can greatly benefit you because it allows people who are searching for companies similar to yours to find your company.
A business account is built with these features in mind so that you can spread information about what you do all over the internet!
8.You Can Promote Your Events And Announcements
With someone following your business account, they will be able to stay informed about anything new that may come up such as discounts or sales on any of your products or services.
Coupons and deals can also be posted by businesses so that customers know where they can get their hands on some budget-friendly items!
9. You Can Get Creative With Custom Timelines And Other Features
As an owner of a business account, you will have the freedom to get creative with any extra features that Twitter may provide for your page.
Such features are custom timelines and live chat sessions with potential customers who are interested in what your company has to offer!
10. You Can Get Better Customer Service
A business Twitter account can greatly improve the customer service aspect of a company because customers will be able to tweet you directly instead of emailing or calling your business.
If a customer is already using Twitter, it’s easier and faster for them to contact you through the social media site than if they had to go all the way out of their way to contact you through other means.
Customers nowadays like being able to use newer forms of technology so being able to use Twitter can make your customer service a lot better!
11. You Can See Who Your Followers Are And Have Better Control Of Your Business Account
When you have a business account, you will be able to see who is following your page, and this way you can determine where most of your audience is coming from which can help with marketing and finding your ideal audience.
Having a business account also allows you to do things like change the password for your company’s Twitter page, add other users to control it, or even delete it if you want.
You can also block people from viewing certain tweets as well which can be helpful in various different situations.
12. You Can Make Your Business Account A One-Stop-Shop
You can do anything from posting pictures, links, video clips, and much more by creating a business account for Twitter.
Business accounts give you the utmost control over your company’s page because users will have to follow what you say and do in order to stay updated on what’s going on with your company.
You can also easily promote your business more by using all of these features that you would not be able to do on a regular Twitter account.
13. You Can Be Successful In Maintaining Your Credibility Online
Having a business account for Twitter allows other users who are interested in what you have to say as well as your company’s products and services to find you online.
Having more followers on Twitter is essential if you want your business to be successful because you will be able to spread the word about anything new that your company has to offer!
14. You Can Have A Budget-Friendly Website
If you are looking for a way of expanding your business without having to pay for anything extra, having a website is an excellent solution.
Having your business on Twitter allows you to have as many followers and fans that any other social media site has to offer because it’s free!
15. You Can Get Your Customers’ Feedback And Help Them Fix Issues
Being able to use Twitter regularly allows you to gather feedback from your customers and see what you can do to improve your products or services.
You can also help fix issues that may be going on with certain customers by using Twitter as a form of customer service that is easy for them to contact you through.
16. You Can Stay In Touch With Old Colleagues Or Business Partners
If you have previous colleagues or business partners that you would like to stay in touch with, you can easily reach them over Twitter.
You can also connect with other people who work for the same company.
So that you’re able to have a better idea of what they are doing as well, which could be extremely beneficial in many different situations.
17. You Can Make A Name For Yourself
If you run a company and are interested in making a name for yourself, creating and using a business account for Twitter is an excellent way to do it.
You can communicate with your audience by posting pictures, links, videos, and much more to get the word out about what your company has to offer.
When people see that you have a business account, they will be more likely to follow and check out your company as well!
18. You Can Stay Informed About The Latest News And Headlines
Twitter is an excellent way to stay informed about the latest news and headlines that are going on in the world.
It’s also an easy way for users to get their opinions out in the open and get feedback from their followers.
You can easily stay abreast with whatever is going on as far as what’s trending by using Twitter since it will only take you a few minutes to check your feed.
19.It’s A Great Way To Build Brand Ambassadors
As a business, you will be able to earn loyalty from those who follow you on Twitter and contact them when they need certain services or products.
It’s also a great way to gain brand ambassadors because people love talking about products that they like using over social media sites!
Reach out to customers who seem enthusiastic about your company and ask them to become part of your brand ambassadors for your business.
20. You Can Become Part Of A Community
You will be able to join Twitter communities where you can interact with other users and share knowledge about what you do so that it attracts more people to your account!
By creating valuable content, conversations, and contributing resources on Twitter, there is a chance that people will start following you because they like how you’re conducting business online.
21. You Can Get Your Voice Out There To The World
By adding hashtags such as #smallbusiness or #entrepreneur, anyone who may be interested in starting their own company.
Even just want to know more about these topics can find your business profile simply by searching for the hashtags!
If you are looking to start your own business or market a new product, invest in a business
Twitter profile so that people know that you’re here to stay and grow!
There is no limit on how big you can make your company.
So take advantage of this social media site’s many features to turn your small business into a booming empire!
22. You can send out automated messages to your customers.
You will be able to encourage your customers to share their opinion about your products or services by sending them an automated message periodically.
You will be able to send out a message again when appropriate so that they do not miss your offer.
23. You can make any changes you would like to your account.
You can customize any of the design aspects that you want for your business account, which is different from personal accounts.
24. You will have access to a bulk upload tool that will help you get more followers quickly.
Business accounts have access to more powerful tools when it comes to attracting new followers and engaging with existing followers.
They also have their own app that is designed specifically for business owners to make it easier for them to do more on Twitter, and they can even run polls through this app!
To sum it up, the bottom line is that you can get many Twitter followers very quickly and have access to more powerful tools.
For a business, it is a good idea to have an active Twitter account because it allows you to reach out more easily and share information about your products.
If you want to get more followers, you should have a business Twitter account and take advantage of the features that it offers.
If you are expecting to reach out to your customers and want to promote a brand, then setting up a business account on Twitter is the best thing you can do.
Conclusion
Twitter is one of the most dynamic and fastest-growing social media sites that you will be able to use in this entire decade.
It’s a site that you can easily navigate so you should make it a point to get an account right now!
A Twitter business account is also a great way for you to stay up-to-date with what’s going on in your industry as well as share information about your business, which allows you to reach out to more people.
The number of users on Twitter has increased, making it easier for people to build their own audiences and market their products online.
Companies that use a Business Twitter account are able to get and retain their followers and build loyal fans because they give them valuable information about the products or services that they offer.
Whether you chose a personal or business Twitter account, Twitter is great for businesses in terms of communication, as it gives you an avenue where you can connect with your customers.
Twitter, like other social media sites, is also a good way for you to promote yourself professionally and let people know what kind of business that you have.
If done correctly, then there will be no doubt that your business will thrive!
It’s really true when they say “content is king”!
Social media allows you to share loads of content without much effort.
If you want to learn more about sharing content on social media sites such as Facebook and Twitter, then check out other related articles in our blog.
Till next time!