People are spending more time on Instagram than ever before.
It’s a great way to connect with your customers and build a brand on Instagram, but it can be hard to know where to start or how to make the most of this platform.
There are so many things to do on Instagram that it can be very difficult to keep track of what you should be doing and in what order.
You don’t want to waste time doing the wrong things or forgetting something important.
This blog post will cover all the basics of growing an audience on Instagram as well as some advanced marketing strategies that you can use for increasing engagement and boosting sales.
Follow these 15 tips to build a brand on Instagram.
If you can do this, then your business will be well on the way to being successful with Instagram.
The Basics of Growing an Audience
1. Use a Relevant Username and Profile Pic
To get started, set up an attractive profile that reflects your branding and uses a relevant username. Make the account about your business, not you personally.
Your username should be simple and easy to remember so that people can find you when they search.
For example, @ruthlesslyorganised is easier to remember than @ruthlessoatmeal. This does mean that people who don’t know who you are might miss your account, but it also means that people will search for your name and find your account.
If you don’t include any branding on your profile picture, make sure that it is clear what the profile is about.
On Instagram, images with lifestyle-y photos do well, especially if they’re beautiful and unique.
2. Post Quality Photos and Videos
It goes without saying that Instagram is all about images.
Your photos need to be high quality so that people want to stop scrolling and engage with them.
They should stand out from the crowd, feel personal, and give off your brand’s vibe. People will respect your work if it feels well thought out and polished.
You need to post regularly to build an audience, but you also need to make sure that your photos are high quality.
Instagram is great for behind-the-scenes moments, ( @ruthlesslyorganised posts lots of little bits from her life,) but don’t overdo it and make sure that your life isn’t the only thing you post.
3. Interact With Other Accounts
Finding fellow Instagram accounts to connect with and engage with is a great way to build your brand and grow your audience.
As well as using hashtags, browse similar accounts or follow related brands.
Some places to start might be accounts that post about your industry, ones with the same target market or brand ethos, or competitors.
This can help you to get more likes and followers.
You should also try to engage with lots of people who would like your product – including customers, potential customers, other business owners, and their followers.
Don’t just do this with people you already know. Be proactive and find new accounts to follow, like their photos, leave comments on their posts, or connect with them via direct message.
Hashtags are an essential part of Instagram marketing.
They help other users to find your photos when they search for a particular topic.
People can follow hashtags that interest them, and this is a great way to get more likes and followers on Instagram. Hashtags also help your account to be found in relevant searches.
The best hashtags are short and memorable, so choose several of these to add to your photos.
For example, #motivationmonday is used by people who want to share motivational quotes with each other on Mondays – it’s a great hashtag to use on your business account if your product motivates people.
Make a list of hashtags that you think would work well for your account and check them regularly so you can add new ones if they become popular.
5. Engage With Your Audience
Your audience is the most important part of Instagram marketing, so you should always be thinking about how to build your relationships with them and keep them interested in what you have to say.
People want to feel connected to brands that they like, which is why Instagram is such a good platform for engagement.
If you want to grow your following, you should think about how you can get involved in the comments section of other accounts’ posts, chat with people who mention you and connect with them directly.
Organic interactions are much more likely to result in followers than just posting links – if someone comments on one of your photos, make sure you respond with a comment back.
6. Use Instagram Ads
Instagram ads are a great way to grow your following, especially if you don’t have time or money to spend on an organic strategy.
You can target people based on their interests, age, gender, location, and type of device they use.
This is one of the features that makes Instagram ads unique – you can show your ads to people who love a particular celebrity or a type of product, for example.
Instagram advertising is new and still developing, but there are lots of ways that it can help you grow your audience if you have the budget available.
7. Get More Followers With Instagram Multi-Photo Posts
Instagram posts with more than one picture are called multi-photo posts.
They can be a great way to tell your audience about an event or something that happened on the weekend.
People like photos, so even just adding one extra image gives your post more chance of being liked and shared by people who might not have seen it otherwise.
Another good thing about multi-photo posts is that they encourage followers to comment because there are more photos for them to look at.
If you’re thinking of uploading a photo collage, make sure all the pictures are relevant to each other and start with one at the top left. This is how most people like to see the images laid out and it’s a nice surprise for your audience.
8. Use Instagram Stories
Instagram stories are photos and videos that you share with your followers but they disappear after 24 hours.
They’re a great way to add an extra dimension to your posts because people can watch them in their feed, add comments, and send you messages.
If you want to get more followers on Instagram, try posting some fun stories that your audience will find interesting and engaging.
People might save the story in their feed, which is one of the ways they can discover new accounts.
It’s also a good idea to share behind-the-scenes pictures of your product or process, which can make you come across as more relatable to the people who follow you.
9. Do a Giveaway for More Followers
Giveaways are a great way to get people following your account because they’re fun and they give your audience a chance to win something in return.
At its peak, the biggest account on Instagram ran a giveaway for its following and they received 1.8 million entries.
You can also find apps that will give you access to more followers, but it’s better to build your audience with giveaways because then they’ll be more likely to engage with your posts in the future too.
10. Use Instagram Stories Ads
Instagram stories will disappear after 24 hours but you can also create longer-lasting ads in this format.
They’ll appear when someone is scrolling through their feed, so it’s a good opportunity to get your message across to people who are already following you or seeing your content.
Many businesses are using Instagram stories ads to boost their audience and engagement because they’re a form of visual content that’s accessible to everyone.
You could also use Instagram ads to create a giveaway for your followers and then promote it in story format.
11. Use an Instagram Scheduling App
Instagram is all about creating original content that people will want to engage with, but this can be stressful when you’re juggling a hectic work schedule and trying to manage other social media accounts too.
A scheduling app is a tool that lets you create posts in advance so you can get the most out of Instagram when it suits your life circumstances.
There are lots of apps for this but Combin is one of the best for businesses because it helps you create an Instagram marketing strategy.
Combin lets you schedule your posts, plan your feed, and collaborate with other people on your team.
You can even use the app to find new customers and examine details of their profiles before engaging with them directly.
12. Make an Instagram Analytics Plan for More Followers
A business that wants to grow its following needs to track the analytics of its posts and the results they get from Instagram.
This isn’t a passive activity – it’s a key part of your marketing strategy so you can be proactive about engaging with people, improving your content, and creating a plan for growing your audience further.
For instance, if you want to find out how people are engaging with your posts, you can use an analytic tool like Iconosquare.
The app will give you details about how many comments and likes each post received so you can see what’s working well.
When it comes to building a following on Instagram, analytics are invaluable because they’ll show you how people are finding your account and whether they’re following you back.
If you make it easy for people to follow you on Instagram, they’ll be more inclined to click the ‘Follow’ button when they see your profile in their feed.
13. Learn How to Grow Your Following with Paid Advertising
Being an active member of the Instagram community will go a long way towards building up your audience, but it’s also important to use paid advertising if you want to grow your following more quickly.
For instance, you could buy ad placements on Instagram and put the link to your bio on people’s home screens so they can follow you without even trying.
You could also pay for exposure by boosting posts that contain a link in the bio, or you could experiment with paid search ads if your posts are appearing on Instagram’s explore page.
When it comes to learning how to grow your following on Instagram, promoting content is a key part of the strategy because it means people can find you even if they aren’t connected yet.
You could also think about using a tool like a Repost for Instagram to manage your account and find content that’s suitable for boosting.
Combining paid advertising with organic social media activities is an effective way to grow your following on any platform, but it can be particularly useful when you’re just starting out on Instagram.
14. Run Instagram Contests for Free Exposure
Running contests is a great way to drive traffic to your website, encourage engagement with your brand, and inspire action amongst new Instagram followers.
You could create a contest around the launch of a new product or ask people to post photos to their own accounts with the chance to win a prize.
When you run Instagram contests, it’s important to make sure your rules and guidelines are clear so people know what they need to do if they want to enter.
You could also include some simple entries on your contest page, such as an email signup form, so it doesn’t feel like you’re asking for too much.
Just make sure you keep your contests relevant to your business by choosing a prize that will appeal to your target audience.
15. Collaborate with Other Brands on Influencer Marketing Campaigns
When you’re building a brand on Instagram, then chances are you’ll work with other brands from time to time.
For example, it might be a good idea to partner up with an e-commerce store that has complementary products if your target customers hang out in similar places.
In this case, you could ask influencers to share a photo to their Instagram accounts with a link to your website in the caption, or you could run a contest together where the winner gets a prize from both of you.
When it comes to building brands on Instagram, influencer marketing is a powerful way for different businesses to collaborate and find new audiences they might have never reached before.
Instagram is a unique platform compared to other social media sites like Facebook and Twitter because people can share photos and videos instead of words.
Combine the visual aspect of Instagram with its huge community of users, and it’s easy to see why building a following on the site is an attractive proposition for any business.
If you’re new to Instagram or you’ve been using the platform for a while without seeing any improvement in your following, it’s time to change your approach and start taking advantage of Instagram’s unique selling points.
Start by building relationships with people who share their interests on Instagram; learn how to use hashtags effectively; try out new ways of engaging with your target audience; and make sure you’re using the right tools to manage your time efficiently.
If you put the work into growing your following on Instagram, then it won’t be long before your brand is drawing plenty of attention from people across the globe.
Just don’t forget to include links in your bio!