12 ways to get more Instagram followers
Do you want to get more Instagram followers? Don’t we all? With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever creative brands, getting more followers, isn’t well, nearly as easy as it used to be. But it isn’t impossible. Here at Social Tipster, we’ve uncovered some really great strategies to help you get more Instagram followers in 2020. So let’s take a look!
#1 Get crackin’ on IGTV
IGTV Video is definitely, the future of Instagram. Tons of brands are now creating and sharing, video series on IGTV and it isn’t oversaturated yet, so this is a really good way to stand out and get more Instagram followers. If you’re thinking about launching your first IGTV series this year, now’s the times start planning. It could do a lot for your account to get more Instagram followers.
#2 Partner with micro-influencers
Instagram influencer marketing is one of the top ways for brands to reach new audiences as well as get more Instagram followers quickly and it’s all about the micro-influencers. Why? Well, based on our research, micro-influencers get a higher engagement rate on their Instagram posts than really big influencers. So it can mean better results for your business and consequently more Instagram followers.
Use a branded hashtag to create an Instagram community. There are tons of examples of businesses creating unique branded hashtags that get picked up and shared by thousands, even millions of users.
Getting your followers in the habit of posting with your branded hashtag is an incredible way to drive more discovery on Instagram not to mention it can be a really awesome way to get more Instagram followers. Use this amazing hashtag generator to ease your research.
Okay so this one’s a little complicated, but getting into Instagram’s suggested accounts is a great hack to get more Instagram followers and basically what it boils down to is that the keywords in your Instagram name and the relationships that you have with other accounts are super important.
By liking, engaging, and following accounts that are similar to yours you can show up as a suggestion when someone else follows those accounts.
#5 Branded and complete Instagram profile
Number five tip on ways to get more Instagram followers is to have a branded and complete Instagram profile. We have been singing the praises for a beautiful Instagram aesthetic for quite some time but it’s as important as ever if you are to get get more Instagram followers.
If you want to get more Instagram followers this year you need to pay attention to what your Instagram profile looks like as a whole including your, feed, bio, profile pic, stories highlights, and more.
The reason this is so important is that when someone visits your Instagram account you really want to convert that from a visitor into a follower. You want them to hit that follow button so they need to understand what your business is about at a really quick glance by looking at your profile.
#6 Post more video content to your feed
The sixth tip on ways to get more Instagram followers is to post more video content to your feed. So like we’ve mentioned, video content is blowing up on Instagram. It tends to get more engagement than photo posts and videos take up more space on the explore page so it could be a really great way to boost your discoverability and ultimately get more Instagram followers.
You don’t have to add really highly produced video content in order to take advantage of how video gets you more followers, you can use apps like pixel loop to add like an animated element to an existing photo which then saves it as a video. You could post a boomerang or again all of those show up as videos on Instagram and those are really easy ways to kind of add a bit more variety to your feed.
I am NOT kidding, research shows that photos that include a face get an average 38 percent more engagement on Instagram.
So posting a selfie could be a great way to get your content and profile in front of a lot more people and you know what, trust me I did this last year and I got a ton of follower growth because I was just sharing my face in almost all of my photos and it got people to really feel like they were a lot more connected to me and my growth increased.
#8 Explore Instagram advertising
So Instagram is a really competitive marketplace for brands but there is some real opportunity to break through that noise by running great ads that target new audiences and here’s more good news. Running an Instagram advertising campaign isn’t that hard.
#9 Promote your Instagram content on other platforms
Another important tip on ways to get more Instagram followers is to promote your Instagram content on other platforms.
Cross-promoting your Instagram content onto other channels like Facebook, Pinterest, and even your newsletter or your blog is a really easy way to guide your existing followers to your Instagram account, and if you take our fifth tip on the building a complete Instagram profile there’s a good chance those new visitors will hit the follow button and you will get more Instagram followers.
#10 Create a custom Instagram stories filter for your brand
So this might sound a little wild but AR Filters on Instagram stories blew up in 2019 and we only expect this trend to continue and now that spark AR studio is in open. Better, anyone and everyone can design and create Instagram stories filters for their brand.
This is a really great way to get more Instagram followers. When someone uses your AR filter your account name will appear at the top of their story. So everyone who watches their story will be able to see that you created the filter.
#11 Collaborate with amazing brands
The power of collaborating with like-minded and complementary brands is huge it means you can introduce your profile to a new and engaged audience that you never reached before based on our experience when an Instagram user discovers your profile through a co-marketing campaign they’re way more likely to hit that follow button.
Instagram used to be all about the visuals, a cohesive aesthetic, high-quality photography and on-brand images were a must, and while you still need to be thinking about your grid, we’re seeing Instagram captions take center stage. In fact, we’ve spoken with a ton of influencers who have told us that writing longer captions helps them get more Instagram followers.
Growing your account can often seem like a challenge when you follow the right techniques and strategies you can definitely get more followers. So let us know in the comments which of these tips surprised you the most or which ones have actually really worked for you thank you so much.