For many people, social media has become an integral part of their lives.
It’s a way to share things about your life with friends and family, connect with old friends, keep up-to-date on what’s happening in the world, and find out about events happening near you.
But how can you use social media effectively?
There are a few key tips and tricks for making the most of social media:
1. Keep It Private
Choose your privacy settings carefully.
Make sure that everyone can see what you’re posting on Facebook, Twitter, etc if you want them to!
If you want certain people to be able to see these things only if you approve them first.
For example, if they are friends and family but not acquaintances, set up a “closed group” so that only those close to you can see your information.
Use two-factor authentication.
This means that you don’t only have to enter your password in order to log in to social media platforms— but also a number texted to your phone.
It’s an extra layer of security, and it helps prevent hackers from breaking into your account.
V.P.N.s (Virtual Private Networks) are another great tool for using social media securely.
This virtual tunnel helps prevent data and information about your online habits from falling into the wrong hands.
2. Keep Your Business Professional
If you are promoting or advertising in any way through social media, keep it professional at all times.
To use social media effectively, restaurants and shops commonly offer deals on Facebook or Twitter as a way of drawing attention to their businesses.
It is also becoming common for companies using social media to include links to their Facebook, Twitter, or Pinterest page on their website so that current and future customers can follow them more easily.
3. Use Social Media to Network with Others
Posting on Facebook or Twitter can be a great way to meet new people and stay in touch with old friends.
It’s common for groups of friends to get together because someone posted something interesting or funny on their Facebook page, so use it as a way of meeting new people!
If you’re job-searching and need to talk with other professionals about your field, do so through LinkedIn rather than posting something vague on your wall that could be viewed by the general public.
Or consider setting up an online forum where all members must first register in order to post, which will help prevent spam from being posted on your blog or website by “guests” (people who aren’t members).
4. Use Social Media As a Customer Service Tool
In a bid to use social media effectively, it can also be helpful to establish an online presence in order to help customers for your business or organization.
For example, if you run a bed and breakfast or B&B, you could use Twitter to let people know about any last-minute cancellations, upcoming deals, or new additions to your menu/house.
And if customers have questions while using your products (for example, their cell phone stops working), they may turn first to the manufacturer’s Facebook page for answers rather than making a trip back into the store itself!
Other companies that offer great examples of this are Zappos and JetBlue Airways.
5. Use Social Media to Find New Opportunities
If you have a particular skill or area of expertise (chess, sewing, comedy, etc.), try connecting with others in the field through social media sites to see if they’re interested in networking or learning more from each other.
This is particularly effective for people who are on the “other side” of your business: those using your products or services!
If you own a restaurant or a store, consider asking customers how they heard about your place and then share that information on Facebook so that other customers know what has been working for you.
6. Seek out Upcoming Events
It can be helpful to become involved with local events by posting them on your social media sites in an attempt to get others interested and/or attend with you.
Seek out local events that might be of interest to people you know, such as concerts or sporting events.
Keep in mind that if you are posting about something where tickets need to be purchased beforehand (such as a concert).
It’s important not to post news about the event until 30 days prior so that all sales go through vendors instead of those who reposted it from someone else.
If you’re promoting your own event using social media, be sure to give people plenty of time to buy tickets or register beforehand (a month at least).
And if it is a charity benefit, keep in mind those who might want to donate money instead of attending the event and highlight on Facebook or Twitter how they may do so.
It’s also smart to make notes of what pictures or videos can be used for social media so that you don’t forget anything when it comes time to prepare.
7. Keep Your Online Presence Relevant
It can also be helpful to stay in the loop about news and events happening nearby even if they aren’t directly related to you!
Knowledge is power, and the more knowledgeable you are about what’s going on in your region, city, state, or country, the better off you will be!
If something crops up on Twitter that involves people who follow you on Facebook (perhaps a football game).
Consider posting an update from one site to share with all groups rather than having to share the same information via two different mediums.
This can be very effective if most of your Facebook or Twitter followers follow you on the other sites too.
8. Keep a Positive Image
Be sure that everything you post is completely professional and appropriate even if it is designed to be shared with people in your personal life as well.
It might seem like “fun” to post pictures of yourself drunk at parties or doing other things that may get you in trouble later, but think before you type!
These types of posts could easily come back to haunt you later when applying for jobs, school admissions, rentals, etc… (or even just trying to keep your current job!)
9. Use Different Platforms for Different Purposes
For example, you might like the idea of posting fun YouTube videos on a blog or website since people can view them there as well without having to be logged into a social media site at the time.
It’s also wise to choose appropriate platforms for various messages, such as Twitter versus Pinterest versus Facebook.
For example, you may create an “image-heavy” Pinterest board that showcases your products for sale if you want to invite other people to buy those things.
You may also just post links on Twitter if you have news that is good but not necessarily time-sensitive (such as a new blog post or an update on your website).
10. Focus on Quality, Not Quantity!
Remember that “likes” and comments will never equal something like a sale or a job.
So don’t get too caught up in the number of followers you have.
Social media are about establishing connections with like-minded people and sharing ideas, not selling products!
Just remember that social media are about establishing real connections with real people instead of just focusing on those who “like” your posts or comment on your Facebook status.
Be sure to be genuine in your interactions and treat others as you would like to be treated, and it will surely pay off in the long run!
11. Be Aware of Information Overload
As the amount of information we’re able to access through social media increases, it can get harder to sort through everything.
Many people end up missing things they would have liked to see because there is just too much information.
Make sure you’re only following the people and pages that are important to you so that you can spend more time on the things in social media that are meaningful to you.
12. Use Social Media Automation Carefully
While there are some really great automated tools out there, you never want to use them as your only way of maintaining a social media presence.
For example, if you’re using something like Jarvee to schedule reposts throughout the day, it can be helpful to manually check other sites and see what people are saying.
This will not only update you on local news (or even global events) but also help keep your posts from coming off as completely robotic!
And always remember that the best thing about social media is that it allows you the opportunity to interact with people one-on-one.
While automation can certainly be useful, showing genuine interest in others is always more effective than spamming!
TIP: Consider using a social media automation tool, such as JARVEE, so that you can schedule posts in advance if necessary with the option to also manually repost or comment on something directly from within it.
This allows you to compose an original post on one medium (with all of your personal and professional information) rather than spending valuable time doing it over and over again on each one individually.
13. Have Fun!
Remember that social media should be enjoyable, so don’t take it too seriously!
If you find yourself getting stressed out over the amount of time you spend on Facebook or Twitter, then you may need to lower your expectations and figure out what works for you.
For example, if someone “dislikes” your post on Facebook, don’t let it ruin your day or make you question yourself as a person!
Everyone has different tastes and opinions, so just remind yourself to be grateful for all of the fans and followers that you do have without worrying about those who aren’t interested.
In conclusion, there are a lot of great ways to use social media effectively, but it does require careful planning and execution in order to make the most out of your time!
These tips and tricks should help you get started by letting you know what to think about and how to automate the more time-consuming aspects of social media.
So that you can direct your attention towards creating meaningful conversations with unique individuals.
Again, if you have any questions or comments, feel free to ask them in the comments section below!