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It’s no secret that TikTok has quickly become one of the most popular social media platforms across every age group.
You can use it to make short videos or live streams, and share them with your friends on Facebook, Instagram, Twitter, Snapchat, and more.
And because you can do all this for free, it’s a great way to get started in social media marketing without spending any money at all!
But now there are reports that organic reach is limited when you pay for ads.
So does TikTok limit your organic reach when you pay for ads? Or not?
Let’s take a closer look at both sides of the argument…
The Pros of Advertising with TikTok
There Are a Lot of Different Advertising Choices to Pick From
There are several ad formats to select from when it comes to TikTok advertising.
This platform offers a wide range of ad creation possibilities. In-feed films, branded effects, and even branded hashtag competitions are all possible.
This plethora of ad possibilities allows marketers to produce content that is more natural than it appears, and in some cases, even includes interactive or engaging features.
Make sure you have a clear objective and a distinct target audience when selecting your campaign.
Engaged Audience
As any competent digital marketing firm will tell you, you should advertise on platforms where your target person gets their information.
Many of them, in fact, utilize TikTok.
Users are more engaged on TikTok than ever before, and it doesn’t appear to be slowing down in the near future.
TikTok is a great platform for businesses because it has a wide range of content and interests. This means that your business can find its target audience on TikTok. They are also more engaged than users on other social media platforms such as Instagram and Facebook.
The TikTok Self-serve Advertising Platform Is Comparable to Those We’re Already Familiar With
If you’ve been using Facebook or LinkedIn to advertise, you’re undoubtedly familiar with the self-serve ad platform.
Fortunately, the TikTok platform’s architecture is very similar to Facebook’s – including campaign structure, objective, ad groups, goals, and campaign bidding strategy.
This is fantastic news because your digital marketing team won’t have to learn new skills, but they will be able to apply their existing ones.
The Cons of Advertising with TikTok
Limited Possibilities for Content Types
It’s a fact – TikTok is primarily a video-sharing platform, and there’s no getting around it.
If your company’s digital marketing strategy is based on static infographics, powerful pictures, and sharing articles, it may not be appropriate for your business.
TikTok Isn’t the Ideal Social Media for Every Niche
Simply defined, marketing is not and cannot possibly be a one-size-fits-all remedy.
It’s reasonable to assume that TikTok won’t be used across the board in each of our client’s digital strategies since every digital marketing approach and the overall plan is custom-tailored to their particular demands.
It’s not always the case that because a lot of people in your niche are on TikTok, it’s the best place to spend your marketing dollars.
Although it’s possible to produce engaging content for the app, it won’t necessarily be beneficial to your company’s growth, as some more conventional marketing techniques would be.
It Takes Time to Make a TikTok Video, Especially One That Is High Quality
Consider the effort that goes into TikTok videos.
Can you spare the resources to create a video, or will your brand benefit from other marketing strategies?
If TikTok is in your overall digital marketing strategy, be prepared to allocate a significant amount of time and resources for TikTok’s interface.
The major reason why many marketers choose TikTok over other social media platforms such as Facebook and Instagram (besides TikTok’s advanced features) is TikTok’s popularity among teenagers and young adults.
But this group occupies a different stage of life than the traditional business marketer.
You can spend countless hours trying to create an effective campaign on Tik Tok – and if you don’t come up with content that resonates with your target market, TikTok may not be the best platform for your business!
TikTok Advertisements May Be Costly
TikTok’s advertising program is a recent addition, and as a result, it charges higher ad prices.
Is It True That Organic Reach Is Limited When You Pay for Ads, or Not?
This is the million-dollar question!
Some TikTok users and marketers agree that TikTok limits your organic reach when you pay for ads.
On the other hand, some TikTok Pros deny this claim and say that TikTok doesn’t limit organic reach when you pay for ads.
If TikTok limits your organic reach when you pay for ads, it may be possible to see this in TikTok’s engagement stats.
You’ll notice that these metrics decrease significantly when you pay for ads.
Why This Matters to Marketers and Entrepreneurs Alike
Although a lot of the time TikTok’s organic reach can be unpredictable, if you’re a small business owner and are seeing decent numbers in your organic reach, you may want to lay off TikTok ads until such a time as your reach begins to decline.
Conclusion
Advertising with TikTok can be a great way to reach a large audience quickly and inexpensively, but there are some things to consider before you start spending your marketing dollars on the platform.
Limited possibilities for content types and the fact that TikTok isn’t always the best social media for every niche are two factors to take into account.
Additionally, it takes time to make a TikTok video, especially one that is high quality, so you’ll need to be prepared to allocate resources if this type of content is part of your overall digital marketing strategy.
And finally, while TikTok’s advertising program charges higher ad prices than other social media platforms, organic reach may be limited when you pay for ads.
So before making the decision to advertise with TikTok, do your homework and carefully consider TikTok’s pros and cons.
Have any TikTok Pros or TikTok Cons to add? Leave a comment below!
