There are so many digital marketing ideas for small businesses out there that it’s hard to know where to start.
The world is changing and we’re living in an age when everyone has access to information at their fingertips.
This means that potential customers can easily learn about your business without ever having met you or heard from you directly.
As such, it’s more important than ever before for small businesses to have a strong online presence through various digital channels including social media, email newsletters, and blogs.
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These platforms allow you to share valuable content with your target audience while also creating awareness around the quality of service or product that your company offers.
In order to achieve these goals successfully, however, requires careful planning and execution on behalf of both new and established organizations alike; especially if they want their efforts
We’ve put together this list of 15 Digital Marketing Ideas for Small Businesses, which will help you get started with your own digital marketing plan and give you a headstart in the process.
1. Have a Presence on Your Customers’ Favourite Social Media Sites
We live in a world where people love using social media to share their opinions and personal updates.
And, as a result of its popularity, businesses – both large and small – have been taking advantage of the fact that there are over 1 billion active users on Facebook alone by incorporating social media into their digital marketing strategies.
In order to keep up with the competition, it’s important that businesses have a presence on as many of these channels as possible.
It’s a good idea to begin by having a Facebook Page for your business and linking this with your website.
You can then create an additional page for each of your products or services, as well as a page to address any specific issues such as office closures.
It’s also worth getting involved in Twitter conversations by following relevant organizations and individuals who you think may be interested in your business.
Be sure to contribute value to the conversation before tweeting about your brand.
For example, try sharing articles related to the industry you work in.
2. Connect with Your Audience On LinkedIn
LinkedIn is no longer thought of as simply a place to park your resume, but it’s now recognized as one of the most powerful business-oriented social networks worldwide.
It allows you to create an in-depth profile that outlines everything about your business, including what you offer, who your target audience is, and which business problems you can solve.
You can then begin connecting with other users on LinkedIn to build relationships that ultimately drive success for both parties.
3. Use Email Marketing to Speak Directly to Your Audience
Email Marketing has long been considered as one of the most effective ways to connect with customers and prospects, as it gives you the ability to speak directly to your audience.
Not only can email marketing be used as a way of communicating any urgent business updates, but it is also a fantastic tool for drip-feeding valuable content related to your industry and offers on products or services that may interest your audience.
Be sure that you have a double opt-in process in place to reduce the chances of your email list being filled with invalid email addresses, as this will protect both your business and prospective customers from spam complaints.
4. Build Your Own Website
In order to ensure that people can find out more about your business online at any time, it’s essential that you have a website that you can direct them to as this will give you a business presence on the internet.
Not only does this help your visitors to learn more about what you do and how you can help, but it also gives you an opportunity to showcase your products or services through rich media such as videos and images.
It’s important that you optimize your website for both organic and paid search, as this will give people the opportunity to find you through a search engine such as Google.
5. Improve Your Website’s Conversion Rate
According to some estimates, as many as 96% of internet users don’t make it past the first screen on websites that they visit.
This means that if you want to capture the attention of as many people as possible, it’s essential that your website looks good and is easy to navigate.
To ensure that your visitors are able to find what they’re looking for on your site, create a navigation menu that features all of the important pages on your site such as About Us, Services, FAQs, and Contact.
You can also make it easy for people to sign up for something by featuring a prominent sign-up form on your homepage while using page speed tests like Google’s PageSpeed Insights is another way that you can improve the performance of your website.
6. Use Video Marketing
Video marketing is becoming an increasingly popular way to market your business online, as it gives you the opportunity to showcase your products or services in a dynamic and engaging way.
For example, if you are selling clothing, you could create a video that features people trying out different outfits before they decide which one is for them.
If you are looking to save money on production costs, try using services such as Animoto to create professional videos without needing to edit any footage yourself.
Be sure to look at the videos that are created by your competitors and find out what you can learn from them in terms of video content.
7. Use Webinars To Build Expert Status
If you’re looking for ways to position yourself as an expert in your industry, webinars can be an excellent way to build up your authority and credibility as someone who knows their subject inside out.
By inviting people onto a live webinar, you give them the opportunity to ask questions about a topic that interests them and builds rapport with prospects through having conversations with them directly.
If you are struggling to get your first webinar off the ground, try using services like WebinarJam Studio to help you run your event.
8. Create Educational Content
Educational content can be an excellent way to provide useful information about your products or services, while also showing prospects that you’re knowledgeable in your industry.
For example, if you own a restaurant, you could create guides for people on how to make the perfect pizza at home, rather than focusing entirely on selling them your own menu.
You can make the most of this approach by using platforms like Slideshare to share content that you’ve created, while also featuring your website URL at the end of each slide.
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9. Create An Email Marketing Strategy
Email marketing is an excellent way to stay in touch with current and prospective customers, as it allows you to send messages directly to them without needing any form of external approval.
According to some reports, email marketing has a return on investment that is 40 times higher than social media platforms such as Facebook and Twitter, so it’s well worth doing.
There are many advantages of using email marketing, such as the fact that people who receive your emails regularly will trust you more and be more likely to make a purchase from your website.
As such, you should create an email signup form for your website that features on every page to help you make the most of this approach.
10. Build An Exclusive Community
By creating your own online community, you can position yourself as an authority in your niche while also offering members special rewards for their loyalty.
To do this, invite people to sign up to become part of your ‘exclusive’ community where they can access unique content that isn’t found anywhere else on the web.
You could also encourage members to share their feedback and give you ideas about what they’d like to see from your website in the future while building a closer relationship with them through doing so.
11. Improve Your Social Media Presence
Even if your business isn’t reliant on social media platforms such as Facebook or Twitter, it’s still worth making an account on each of these sites to see what kind of results you can generate.
Some businesses have managed to grow their customer base by 100% year on year thanks to social media, so don’t underestimate the power of bringing people back to your site through using this route.
The more active you are on social media sites, the more opportunities you will have to reach a wider audience and strengthen your brand awareness.
12. Use A Responsive Mobile Website Design
By building a mobile-friendly website that is compatible with all devices, you can make it much easier for people to access your site no matter where they are or what kind of device they are using.
According to research by Google, 53% of adults in the US own a smartphone, while 45% own a tablet computer, so having a mobile site is more important than ever before.
It’s important that you design your website with responsive web design (RWD) in order to make it easily viewable on mobile devices, so try to avoid using plugins for this purpose.
13. Expand Your Customer Base Using Affiliate Marketing
One of the most effective ways to grow your customer base is by using affiliate marketing, as this gives you access to a pre-existing audience that can increase your exposure, visibility, and sales reports.
All you need to do is sign up with an affiliate network such as Amazon Associates or FlexOffers, where you can create a unique affiliate link for your website to generate revenue each time someone purchases something from one of the stores listed.
If this sounds complicated, it isn’t as all you need to do is sign up and select a store that relates to your niche.
Once done, you’ll be able to access detailed reports that will highlight how many sales you have made and the amount of money you have earned through doing so.
14. Use Regular Blog Posts To Generate Traffic
One of the quickest and simplest ways to generate more traffic is by using a blog on your website, as this will allow you to publish multiple posts per day or week that can be easily shared on social media networks.
If you want to increase traffic to your site, you should try to publish new blog posts at least three times each week, as this will keep website visitors interested and encourage them to share your content with their friends too.
The more content you publish, the more likely people are to visit your site on a regular basis and stay for longer.
15. Offer Exclusive Deals To Your Email Subscribers
By using an email list sign-up form as part of your website, you can establish a stronger relationship with customers by offering them exclusive deals and special offers that are only available to those on your list.
By offering ‘flash sales’ of this kind, you’ll be able to create an incentive for customers to return more frequently and promote products that are new or related to the one featured before.
16. Leverage Long-Tail Keywords
Using long-tail keywords on your website can help search engines and people find your content much more easily, as they will be much more specific and related to what you have written.
This means you’ll be able to focus on a very specific niche and gain the attention of those who are interested in it, which should improve visibility and encourage visitors to sign up too.
17. Use Images And Videos On Every Page
Visual content is extremely valuable to any website as it helps break up text and makes the site more appealing, which has been shown to increase user engagement by over 80%.
Information about your company, such as product videos and photos will help search engines understand what your business does too, which can improve how high up the results page your site appears.
To increase user engagement, you should try to add images and videos onto every page of your website and use them in a way that will complement the text rather than simply repeat it.
18. Promote Your Business with the Help of QR Codes
QR codes are being used more and more by businesses looking to simplify their marketing efforts, as they are an efficient way for consumers to get additional information about a product or service straight from their smartphones.
At present, only around 15% of small businesses have QR codes available for their customers, which means that if you do have a code on your website or on promotional materials, there is a good chance that people will remember your business as being the one with a QR code. And this gives you a great head start in drawing new customers to your small business!
19. Focus On Natural Outreach
Rather than using paid advertisements to promote your website, you should consider whether natural outreach (i.e. promoting material without any financial incentive) is more likely to work in terms of generating the results you are looking for with regards to increasing traffic and promoting products or services on your site.
Search engines are more likely to rank your content highly if you are receiving an increasing number of backlinks too, so it’s recommended that you build relationships with other bloggers and create a mutually beneficial relationship where they share your material in return for doing the same.
This will also help establish your brand as an industry leader, which can increase traffic much faster than paid advertisements, according to research by Hubspot.
20. Use A Lead Capture Pop Up
If you want to start generating email leads for your business, it’s recommended that you add a lead capture pop-up to your website in order to promote the benefits of signing up and encourage people to share their contact information when they do so.
When using these pop-ups on your site, you should try to keep them simple and limit the amount of text or information included so that visitors are more likely to give their email addresses.
By removing distractions on your website, you’re more likely to capture leads as this will encourage people to focus only on the content they’ve come for rather than reading text and going through other links.
While building an online presence can seem like a difficult task, with the right digital marketing plan in place you should be able to make the process much easier.
As well as using these 20 tips to improve your site’s visibility and bring in new customers, it helps if you’ve got your own ideas about how you want to market your business too.
Your marketing plan should include goals for improving traffic (i.e., monthly goal), lead generation (i.e., X number of emails), and sales that you’d like to achieve with each campaign or piece of content that you publish on your small business website.
By understanding what methods are most likely to work when it comes to promoting your small business online, you’re better placed to achieve the goals you set out in your digital marketing plan, which means that you can begin to focus on generating customers and sales for your business.
Till next time!