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If you’re a social media influencer, then you know that ghost followers and spam accounts are a real pain.
Not only do they make your follower count look artificially inflated, but they can also hurt your engagement rate and damage your credibility. So what can you do to protect your account?
Here are a few tips:
Check Your Following/Followers Ratio
One of the first things you should do if you suspect that you have ghost followers is to check your following/followers ratio. If you’re following a lot more people than are following you, then it’s likely that many of those people are inactive or have fake accounts. Try trimming down your list of followers to only those who are active and engaged with your content.
Use Private Accounts sparingly
While private accounts can be helpful for keeping out spam comments and preserving some degree of privacy, they can also attract ghost followers. That’s because people are more likely to follow a private account in the hopes of getting access to exclusive content. If you do use a private account, be sure to approve only those followers who you know are real, active people.
Be Wary of Automated Follow/Unfollow Tools
There are some automated tools out there that claim to help you get more followers by mass-following other users and then unfollowing them after a certain period of time. However, these tools often lead to low-quality followers who aren’t interested in your content—and may even report you for spamming! So it’s best to avoid them altogether.
Conclusion
Ghost followers and spam accounts can be a real pain for social media influencers. Not only do they make your follower count look artificially inflated, but they can also hurt your engagement rate and damage your credibility.
Fortunately, there are some things you can do to protect your account. By checking your following/followers ratio, using private accounts sparingly, and being wary of automated follow/unfollow tools, you can keep your Instagram safe from ghosts and spammery!
