Instagram Reels Views Drop Dramatically: What’s Happening and What to Do?

by | Mar 1, 2023 | Instagram

Low views on Instagram views

If you’re a regular user of Instagram, you’re likely familiar with Reels – short, catchy videos that can be edited with music, text, and other features.

Reels have become a popular way for users to create engaging content, showcase their creativity, and gain new followers. However, some users have recently noticed a significant drop in their Reels’ views, leaving them feeling discouraged and unsure of what to do next.

In this article, we’ll take a closer look at the recent Reels view count drop and explore some possible reasons behind it. We’ll also offer some tips and strategies to help you improve your Reels’ visibility and engagement.

Low views on Instagram views

Sudden Drop in Reels’ Views

First, let’s address the elephant in the room: many users have reported a sudden and inexplicable drop in their Reels’ views, even when their content is high-quality and original.

Some have suggested that Instagram may be conducting algorithmic tests or changing its programming, which could be affecting certain subsets of content creators.

However, there is no official statement or confirmation from Instagram on this matter.

It’s also worth noting that some users may be shadowbanned, meaning their content is being suppressed by Instagram’s algorithm for violating the platform’s guidelines or using spammy tactics.

To check if you’re shadowbanned, try giving a new post a unique hashtag and clicking on that tag after posting. If it doesn’t show up there, you may have been shadowbanned.

Aside from these factors, there are several other reasons why your Reels’ views may be dropping.

One is simply saturation – as more and more users create Reels, it becomes harder for individual videos to stand out and gain traction.

Another possibility is that your content isn’t resonating with your audience as much as it used to, or you’re not posting at the right times.

So, what can you do to improve your Reels’ performance?

Here are some tips to consider:

  1. Focus on quality over quantity: Instead of posting multiple times a day, try to create fewer but higher-quality Reels that showcase your unique style and personality. Don’t be afraid to experiment with different formats, music, and themes to keep your content fresh and engaging.
  2. Engage with your audience: Respond to comments, follow other users in your niche, and participate in Instagram challenges and collaborations. This will help you build a loyal following and increase your reach.
  3. Post at the right times: Experiment with different posting times to see when your Reels perform best. Some users have reported success with posting in the morning or early afternoon, while others find that evenings or weekends work better.
  4. Use relevant hashtags: Adding relevant hashtags to your Reels can help them get discovered by users who are interested in your niche or content. However, avoid using spammy or irrelevant hashtags, as this can hurt your visibility.
  5. Be patient and persistent: Remember that gaining traction on Instagram takes time and effort. Don’t get discouraged if your Reels don’t perform as well as you’d like right away. Keep creating high-quality content and engaging with your audience, and you’ll eventually see results.

In conclusion, the recent Reels view count drop on Instagram has left many users frustrated and uncertain about their content strategy.

While there’s no single solution to this issue, there are several things you can do to improve your Reels’ visibility and engagement.

By focusing on quality, engaging with your audience, posting at the right times, using relevant hashtags, and being patient and persistent, you can build a loyal following and achieve success on Instagram.


Why are my Instagram Reels getting such low view counts?

There could be many reasons for this, including changes in Instagram's algorithm, a lack of promotion from Instagram, shadowbanning, or a decrease in engagement with your content. It's also possible that your content simply isn't resonating with your audience.

How can I improve the view counts on my Instagram Reels?

There are a few things you can try, such as changing the time of day you post, using relevant hashtags, collaborating with other accounts, and promoting your content on other platforms. You can also experiment with different types of content to see what resonates with your audience.

What is shadowbanning and how can I tell if I'm affected by it?

Shadowbanning is when Instagram limits the visibility of your content without notifying you. This can happen if Instagram determines that you've violated their community guidelines, or if your content has been reported by other users. To see if you've been shadowbanned, you can try posting a new piece of content with a unique hashtag and then searching for that hashtag. If your post doesn't show up, it's likely that you've been shadowbanned.

Should I delete and repost my Instagram Reels if they're not getting many views?

It's generally not recommended to delete and repost your content, as this can hurt your account's overall engagement and potentially flag your account for spam. Instead, try focusing on promoting your existing content and experimenting with different types of content to see what resonates with your audience.

How often should I post on Instagram Reels?

There's no set rule for how often you should post on Instagram Reels, as it can depend on your audience and niche. However, it's generally recommended to post consistently and experiment with different posting schedules to see what works best for you.

Are there any best practices for creating successful Instagram Reels?

Some best practices for creating successful Instagram Reels include using eye-catching visuals, incorporating trending music and hashtags, keeping your videos short and to-the-point, and experimenting with different types of content to see what resonates with your audience. You can also try collaborating with other accounts and promoting your content on other platforms to increase visibility.