Here’s how you can find out who unfollowed you on Instagram in 2019
Instagram has had a remarkable evolution since its inception in October 2010 with 1 billion active users each month in 2019. You cannot, therefore, afford to ignore it as a business or social marketing and growth tool. Instagram offers a user-friendly interface for sharing photos and videos where posts can be easily reshared on other platforms like Facebook.
It’s therefore important to focus on building great content for your brands to increase engagement for your account while giving back by interacting with your users content as well. It’s basically a two-way traffic kind of relationship, to ensure you don’t lose followers.
That said, whether you are running a business or social account on Instagram, you need to maintain a good following. It is consequently heartbreaking and disappointing when you start losing followers. At such a point then, you have to ask yourself the ” who unfollowed me? ” question.
As it is, Instagram will not allow you to see who actually did unfollow you, unless you do a manual checklist of who you’re following against who follows you. This is of course very tedious if not an impossible task to undertake. We’re going to show you how you can find out who unfollowed you on Instagram using an advanced social media automation tool. We’ll be using the trial version of this tool so you won’t have to spend a dime on it.
But first, let’s look at some of the reasons that may cause someone to unfollow you on Instagram.
Discover why users are unfollowing you
Instagram is an effective medium for both business and social use, that deliver high-quality visual content (photos and videos). Instagram users check in more regularly than other social network users and often engage with the brands they love. It’s a platform primarily based on interactions amongst users. This means you should be a robust and lively user. Low or no engagement with your followers gives a negative signal to 0ther users. It’s therefore important to ensure you constantly comment and like their posts as well as tag them towards captivating and interesting topics.
This will ensure they stay interested otherwise they will get bored and unfollow you.
When running a particular Instagram account targeting a particular niche, say travel, it may be tempting to do a mass posts of various destinations you may have visited or you find appealing. However from the users perspective, what you thought to be engaging content is frankly as boring as watching paint dry, not to add really annoying.
Posts should be done gradually and at particular times to ensure maximum engagement. For automation, you can use a scheduling tool like JARVEE for this. Here you’ll set the content you wish to post and exact times you want them posted then you can sit back and let the tool do the job for you.
Failing to follow back
The primary rule here is ‘Give as much as you get’. To ensure users engage with you online, you can’t afford to be greedy. It’s basically a ‘you follow me’ ‘i follow you’ kind of relationship. Other users feel appreciated when you follow them back, they, therefore, feel obliged to keep following you and engaging with your content.
Humans are creatures of habits. This means that we inherently get used and follow a certain routine in our daily lives.
When it comes to Instagram content, consistency is key.
With good quality content for your account, followers tend to long for your posts. Maintain the flow of content, if say you do your posts at 9 am in the morning, naturally your followers will be conditioned to eagerly wait for you to post every morning at that specific time, once you become inconsistent, staying days without posting or posting at random times, frustrations creep in and this may eventually lead to users unfollowing you.
The businesses and social accounts rocking on Instagram are the ones who have ingrained themselves in the subconscious of their readers. They’re the ones who are active enough that users recognize their profile photo and become very familiar with them.
Well, posting gross photos or videos is a self-destruction move for your business or social account. This is especially so when running professional accounts where content is geared toward business relations on a professional level. A would-be client will not hesitate to unfollow you even when the post is accidental.
Poor quality content
The primary driver for gaining and dominating Instagram is content. Text is a much more complicated thing that requires longer learning.
Visual information can be processed 60,000 times faster than text and is easier to remember. This means your users tend to perceive visual information like images or videos than text.
That is why I cannot emphasize the importance of good quality photos and videos.
Quality is achieved by getting high-resolution photos as well as videos. Blurred photos are a great turn off for all audience.
Tutorial on finding out who unfollowed you on Instagram
We may not be able to tell exactly who unfollowed us on Instagram but we can generate a list of people who we’re following on Instagram but aren’t following us. This list will also contain the usernames of users who unfollowed us. Here’s how we’re going to do it:
- First, we’re going to grab the free trial version of Jarvee
- Once you’ve installed and logged into Jarvee using the details sent to your email when you first registered, click on SOCIAL PROFILES then ADD PROFILE and then select Instagram. You will only need to enter your username and password before clicking on VERIFY. Once verified, it should say VALID.
- Now click on the Scrape Tools tab and type in your username in the EXTRACT FOLLOWERS field. Now click to start extracting the usernames of people who’re following you. Once the process is complete, copy the usernames and paste them into Notepad. We’re going to save this document with a name we can recognize, such as ‘followers’. Now go back to the Scrape Tools tab and type your username in the EXTRACT FOLLOWINGS field and extract a list of users who you’re following. Save the file with a name that is easy to recognize as we did before.
- Now go to molbiotools and paste the list of followers in the List A field, then paste the list of followings in the List B field.
- Hit A-B to generate a list of people who don’t follow you.
You can then decide what to do with this list. Personally, I would then use Jarvee to unfollow these users.