Pinterest is one of the most popular social media platforms, but it’s hard to use for e-commerce.
If you don’t use Pinterest as an E-commerce platform, then you will miss out on a huge opportunity.
This article will show you 20 different ways that you can use Pinterest to boost your sales and increase conversions.
1. Include a Pin It Button on Your Product Pages
If you have a few seconds between customers, don’t waste it – take advantage of the opportunity to promote your Pinterest profile and ask for repins.
Take a screenshot of any product page, upload it to Canva, take out all the text, and add in your own text asking your customers to Share This Product With Your Friends.
Add a Pin It button on all of the images on your product pages and blog posts as well as Pinterest-only promotions such as contests, giveaways, and coupons.
Hashtags are often underutilized by brands, yet they’re an excellent way to get your content in front of more audiences.
You can use Instagram or Canva to design a Pin that promotes your brand-related hashtags. Keep it simple and only include the most popular hashtags related to your brand.
For example, if you sell clothes for babies, then you could use the hashtag #fashionforbaby.
3. Pin Your Latest Blog Posts
You should absolutely be sharing your blog content on Pinterest, but don’t forget to pin all of your other pages as well!
Every time you publish a new blog post, pin that article to one of your boards with an eye-catching image.
Don’t forget to include a link back to your site so that people can read the article.
4. Pin Useful Blog Lists
Lists are some of the most popular types of content on Pinterest, which means they’re also some of the most shared pieces you’ll ever publish.
Take advantage of this by creating blog lists that are extremely useful to your target audience.
For example, if you’re selling pet food then you could create top 10 lists like “10 Ways to Keep Your Dog Safe This Winter” or “8 Things You Didn’t Know About Cats.”
5. Promote Your Pinterest Profile
If you’re using Pinterest for e-commerce, then you should definitely have a business page set up.
Link to this page everywhere – on your homepage, in footers of all pages, and even within the content that you share!
6. Create a Pinterest-exclusive Coupon
Create a Pinterest-exclusive coupon and give it to your brand ambassadors or influencers so that they can share it with their audiences. This is one of the fastest ways to gain sales from new traffic.
7. Include a Link in Your Bio
Pinterest’s about section gives you space for a link, which means you can link back to your website so that Pinterest users can find more of what they’re looking for.
8. Use Rich Pins
Rich Pins are arguably the best feature on Pinterest, which means you should be using them!
You have three types of Rich Pins to choose from Product Pins, Place Pins, and Article Pins.
Product Pins allow you to show your customers more product information,
Place Pins lets you share location data with pins and Article Pins will automatically pull in the headline and author of an article when someone pins it.
9. Make Sure Your Pinterest Profile Is Public
This may sound like common sense, but you’d be surprised how many profiles are private.
To make sure that your profile is public, go to Pinterest and hover over your name in the top-right corner of the screen.
A drop-down menu will appear; click Settings and choose Public Profile from the menu.
10. Create Pinterest-Only Contests and Giveaways
One of the best ways to gain Pinterest followers is by hosting a contest or giveaway that’s exclusive to that site.
This will encourage people to follow you on Pinterest as well as your other social networks so they can enter future contests and giveaways.
11. Promote Your Pinterest Account
Make sure that your customers know how to follow you on Pinterest.
You can even include a Pin It button on your blog so people can pin content directly from your site!
12. Cross-Promote Pinterest With Other Social Networks
Other social networks are the perfect place to cross-promote your Pinterest account.
For example, if you like Pin from Company X on Facebook, then you’ll get a newsfeed update letting you know that Company X also has a Pinterest profile and asking if you’d like to follow them there.
13. Use Pinterest Analytics
Pinterest is one of the few social networks that actually provides analytics, which means it’s easy to see which boards and pins perform best.
This is a great way to determine what your target audience wants to see from you on Pinterest, so make sure to check out your analytics regularly.
14. Post Frequently
Pinterest users expect to see new pins throughout their day, which means posting once a day isn’t enough.
The more you post, the better your chances are of showing up in other user’s feeds and getting repins and likes.
15. Create Boards Around Specific Products
Do you sell unique items that don’t fit into a specific category?
Create boards for those products so people can browse through your entire catalog without having to search for it.
16. Join Pinterest Interest Groups
Pinterest has a separate section of its website where users can join different interest groups,
which means you can find very specific audiences for your content and products if you look in the right place.
17. Make an Editorial Calendar
If you’re posting once a day but don’t have enough content, you can post the same pin more than once or recycle older pins by changing the date or wording slightly.
This will help you optimize your account for maximum exposure while keeping your followers happy at the same time.
18. Pin Long-Form Content (But Not Too Long)
If you write blog posts that are long enough to be considered essays, then you can share them with your Pinterest followers, who tend to prefer longer content compared to other social networks.
That said, nobody likes getting hit over the head with a long article, so if your blog posts are more than 1,500 words long, break them up into several smaller pins.
19. Incorporate Infographics Into Your Pinterest Strategy
Infographics are one of the most popular kinds of content on Pinterest because they’re usually made with bright colors and eye-catching images that grab users’ attention.
You can even create your own infographics by using Pinterest-friendly tools like Canva or Venngage to make a graphic with a step-by-step guide, a how-to infographic, a weekly planner template, and more.
20. Create Product Boards
If you have products that don’t fit into any specific category, then create a product board that showcases them in a visually appealing way.
You can also use this type of board if you have a number of similar products that don’t necessarily fit well together in one category.
As long as the boards follow Pinterest’s rules, they’re allowed to exist on the site, so you should take full advantage of them.
Pinterest is quickly becoming one of the most popular social networks in the world,
so there’s no time like the present to get started using it for your business.
If you follow these 20 tips to use Pinterest as an e-commerce platform, then you should be well on your way to increasing traffic, engagement, and sales with Pinterest.
Thank you for reading.
I hope this article was helpful 🙂
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I would love to hear what you think!
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