This article is a response to the following question about the target audience on TikTok based on age:
If our target audience is an older audience of 30+, does it make sense to appeal to a younger audience first to get views, with hopes that it will reach the older audience as well? Or should we focus on the older audience from the start?
When it comes to marketing and specifically targeting an audience on social media, there is no one-size-fits-all answer. Every platform has a different demographic, and the key to success is figuring out who your target audience is and what will appeal to them.
The answer to this question depends on a few factors. First, you need to consider your goals for the campaign. Are you looking to attract a new audience who may not have been aware of your product or service before? Or are you trying to engage with current customers in a new way?
If your goal is to attract new customers, then appealing to a younger audience first may make sense. This approach can help you capture the attention of people who may not be familiar with your brand yet. And since TikTok is still relatively new, there’s a good chance that many older adults aren’t using it yet. So reaching them through a younger audience could be successful.
However, if your goal is to engage with current customers in a new way, then focusing on the older audience from the start may be more effective. This group is already familiar with your brand and likely interested in what you have to offer. So reaching them through content that appeals specifically to them could result in more engagement.
Ultimately, the best strategy for targeting an audience on TikTok depends on your specific goals and who you’re trying to reach. But by considering who your target audience is and what will appeal to them, you can create content that is more likely to be successful.