Here is a guide to help you grow your account on Pinterest and get more followers.
If you’re an entrepreneur who’s ignoring Pinterest as a potential avenue for growth, it might be time to rethink your strategy. There are interesting and useful stats about this social media platform that makes investing in this channel worthwhile!
- The stat is that 81% of Pinterest users are female and they’re continuing to grow.
- Research has found that only 7% of all pins on Pinterest belong to men. It’s clear that women are dominating this site!
- One in three Americans is using Pinterest.
People who have an eye for design will be able to find a wealth of ideas and inspiration on the site, while also coming up with their own creations as well.
- The US is home to half of all Pinterest users.
- There are over 75 billion ideas on Pinterest
- 40% of pinners earn more than $100k+
- 87% of pinners have purchased a product because of Pinterest
- 1 in every 2 millennials use Pinterest each month
- 2/3r’ds of pins represent brands or products
If these stats are anything to go by, then, by all means, every business should leverage Pinterest for rapid business growth.
Women are the decision-makers in the majority of household spending decisions. This makes Pinterest the go-to platform for all household consumables.
Pinterest is based on visual images representing products and brands. Visual information can be processed 60,000 times faster than text and is easier to remember.
Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy.
That means they are excited to see posts from brands in their feeds and will easily make buying decisions based on this.
Golden tips for Pinterest for business
Content
On Pinterest (and other social media platforms) high-quality content is key to achieving the market penetration objective in your niche.
Content must be created with your audience’s interests at heart. If you’re uploading images directly to Pinterest, make sure to name your image file based on keywords.
Ensure you fill in the pin description to give details about the content they will find on your blog or website.
You need to ensure your image text is readable, sure you’re tempted to use fancy calligraphy but if your audience can’t read it or find it hard to read. then you lose on their pin.
The golden rule is you have to stand out to be seen. use your audience language but keep it overly professional.
Use your content to brand yourself, find ideal colors, fonts, graphic style & typefaces to use in your content, and use it on all posts. This ensures your target users recognize your pins.
Consistency
Add new Pins over time rather than uploading a bunch at once. This helps you reach a wider audience.
You can schedule Pins up to a month in advance with our scheduling tools, or plan even further out with our approved Social Media Automation tool (JARVEE).
Furthermore, your posts will be posted at a specific time of day when your targeted users are online to maximize the extent of the post reach.
Plan ahead of seasonal trends
People use Pinterest to plan for holidays or other seasonal events. It is paramount for your business to plan way ahead of these events.
We recommend you create your content at least a month earlier and schedule the posting with the automation tool(JARVEE).
The tool will post daily (or at other intervals as you may deem fit) at a specific time, maximizing content reach. Activity will pick up speed on your engagement as you get closer to the holiday.
Optimize on your destination or landing page
The objective of clicking on your Pin is to learn more about your product or brand. It’s therefore paramount to link your pins to your blog or website.
This gives the user more details on your specific product. The landing page needs to feel like a natural progression from the pin to your site.
We suggest you create pins using the feature images on the targeted article.
Adding a Pin-it button to your sites (videos and pictures outside of Pinterest) or blog makes it easy for your audience to re-pin your content.
You can also add the Pinterest follow button to grow your Pinterest following and engagement exponentially.
Relevant hashtags are a great way to enhance your content visibility. Hashtags on Pinterest should be kept professional.
When not sure of the hashtag to use, it won’t hurt to search for the topic on Pinterest and use the auto-complete suggestions as guidance.
Avoid spamming
Posting the same content on Pinterest multiple times on multiple boards becomes annoying to your targeted users. Ensure you post original well-crafted content.
Pinterest followers hack-Automation
Pinterest automation essentially is the process of automating part or ALL of your Pinterest marketing activity.
Most importantly, by automating Pinterest, your account/s will grow exponentially and fast. It will also ensure your accounts stay active without constantly monitoring, and manually posting.
We recommend using JARVEE tool for this. JARVEE is an intelligent tool that uses complex and advanced algorithms to ensure your accounts grow on autopilot.