Nowadays, a lot of businesses frequently use Pinterest, one of the most widely-known image-sharing and social networking platforms, to market their products or services.
According to Statista, as of the second quarter of 2022, Pinterest had 433 million monthly active users (MAUs) worldwide.
Based on those statistics, it is evident that this trend is not going to change anytime soon and that Pinterest marketing will continue to grow.
Numerous businesses have benefited from using this form of marketing, and there is no reason to believe that this will not continue to be the case in the future.
As more and more businesses join Pinterest and use it to market their products or services, the platform will become even more popular and useful.
We will evaluate the value of Pinterest marketing to your businesses in 2022 in more detail in this article.
Who Can Benefit from Pinterest Marketing?
Unfortunately, Pinterest is not for everyone, as popular as it may sound.
Around the world, there are numerous varieties of business models.
Therefore, it is vital to know in advance whether or not your business can use Pinterest effectively for marketing before you dive in and set high expectations.
You should be aware of two general rules that cover the kinds of businesses that have been shown to succeed on Pinterest.
The subsequent are:
Pinterest marketing often benefits B2C firms more than B2B marketers.
Infographics and other excellent visual goods, as well as DIY content
There’s no need to initially reject your assumption that Pinterest is where the majority of your target audience hangs out.
In the end, since you are the one who knows your product or service better than anyone else, you are the only one who can say whether or not you should employ Pinterest marketing.
Here is a list of current Pinterest audiences in the interim:
Despite having sizable demography, women make up the majority of Pinterest users.
The research found that 83% of American women between the ages of 25 and 54 use Pinterest.
Men make up about half of all new signups.
Pinterest users are twice as likely to be high-earning, educated individuals than low-income individuals, which translates to greater spending power.
According to a recent study, 39% of Pinterest users had a family income of $75,000 or more annually.
Therefore, if Pinterest marketing is effective for you, you already have a fantastic platform!
Do You Need Pinterest for Your Business?
Without a doubt, Pinterest can be a fantastic tool for a successful social media strategy.
Consider all the advantages you could enjoy if you used it to advertise, build your brand, and drive traffic.
Here are some of the factors to consider when evaluating whether Pinterest is right for you.
1. Evaluate Your Referral Traffic
Users don’t just have to rely on eye-catching pictures to gain attention on Pinterest, despite it being a visual search engine tool.
Additionally, you should provide your audience with useful content.
Your Pinterest marketing will be successful if these two crucial elements are present.
To learn what kind of content is suitable for Pinterest, read How to Make Quality Pins on Pinterest.
2. Determine Your Level of Interest on Pinterest
If you join Pinterest and realize that you don’t have the time or interest to properly maintain a profile, consider outsourcing your Pinterest marketing.
It is essential to remember that social media marketing, in general, requires a time investment.
If you aren’t willing or able to commit the time, you might want to consider other marketing channels.
3. Make it Passionate
Find out if you are passionate about using the Pinterest platform by exploring it. Marketing on Pinterest takes time, and if you’re not passionate or excited about it, success will be difficult to come by.
You should also be passionate about the content you’re sharing.
Your pins should be of high quality and add value to your target audience’s life.
If you’re not passionate about the content you’re sharing, it will be difficult to produce pins that are high quality and add value.
4. Consider the ROI
As with any form of marketing, you should consider the return on investment (ROI) of Pinterest marketing before investing time and resources.
To calculate your ROI, you need to consider the time you spend on Pinterest marketing and the amount of money you’re spending on it.
You should also consider the revenue you’re generating as a result of Pinterest marketing.
If your ROI is positive, Pinterest marketing is worth your time and resources.
If your ROI is negative, you should consider whether or not you want to continue investing in Pinterest marketing.
There is a 100% probability that you may use your enthusiasm for Pinterest marketing to create something that will bring a lot of traffic to your website.
You can develop numerous effective Pinterest marketing methods for your company if you do this consistently.
5. Test your Tensile Strength of Creativeness
Making valuable, high-quality visual material is one of Pinterest’s best practices. You have creative tensile strength if you believe you can do it repeatedly.
Some businesses employ experts solely to produce a steady stream of excellent material that their target audience could find useful.
In either case, it’s crucial that you can constantly offer niche-related material that is engaging, worthwhile, and pertinent.
Why is Pinterest Marketing Valuable?
Without a doubt, Pinterest’s platform is a wonderful opportunity for businesses given its enormous growth and popularity.
Pinterest may help businesses and content producers reach a completely new audience.
Here are some arguments in favor of Pinterest marketing:
Reach Out to a Highly Enthusiastic and Purchase-Ready Audience
The majority of Pinterest users have the following traits in their profiles:
98% of Pinterest users have tried a new recipe they learned about there.
77% of consumers purchased a new brand or product.
When deciding what to buy, 84% of Pinterest users utilize it actively.
The information provided suggests that the majority of Pinterest’s audience members have greater discretionary income, making them eager and willing to make online purchases.
Therefore, now is a wonderful time for firms to begin creating effective marketing plans.
Brings In Users Who Are Actively Searching & Casually Browsing
Unlike Google, Pinterest draws visitors in with beautiful pictures.
You can still enjoy scrolling through various forms of aesthetically appealing material on their feed even if you are not actively looking for it.
Having such a flexible platform allows firms to benefit from the best of both worlds.
Keep the Pins Going for Ages
The data shared on Pinterest’s platform can flow for a very long period as long as it is still useful and relevant to its intended audience.
This sets Pinterest distinct from other social media platforms.
Unlike other social media sites, people primarily use Pinterest to find and bookmark ideas rather than to communicate with other users.
Because pins can be distributed for centuries, they are a great way to increase brand recognition without wasting time or effort.
More Browsers Become Buyers Thanks to Pinterest
Unlike other social media platforms, Pinterest can quickly turn visitors into leads or purchases, which is one reason Pinterest marketing benefits businesses.
Twitter has a low conversion rate in contrast.
Perhaps because most users are less interested in a specific product tweet unless a well-known celebrity has supported it.
On the other hand, Pinterest has recently made businesses much better by demonstrating how good content can boost traffic and sales.
User Engagement is High and Compulsively
Numerous user testimonies demonstrate how addictive Pinterest may be.
Because there is so much visually appealing information to browse, for some people this is their go-to site for inspiration, ideas, and enjoyment.
The fact that Pinterest is a very simple and easy-to-use platform is one of the factors contributing to its relatively high user engagement.
Advertising or promoting using pins is simpler for businesses.
It enables them to benefit from a wide range of beneficial marketing tools ideal for development and achievement.
As may be seen in the images below, Pinterest Analytics and Pinterest Lens are two of the more well-known Pinterest tools.
If your target market uses Pinterest, it can be worthwhile to use it for marketing purposes.
Not only does it have a highly engaged and purchase-ready audience, but it also allows you to reach out to new customers who are actively searching and casually browsing.
It’s a great way to increase brand recognition and conversions.
It opens the door to success by facilitating the discovery of new products, attracting fresh leads that result in sales, and assisting companies in building their brands.
What’s more, user engagement is high, which means that people are compulsively using the site.
As a result, it provides businesses with an opportunity to reach a wide range of consumers.
Pinterest is thus a powerful marketing tool that should not be ignored.
What do you think? Is Pinterest marketing worth it in 2022? Let us know in the comments!