Reddit is one of the most underutilized social media platforms out there.
It can be a great way to grow your business, but only if you know how to navigate it properly.
Reddit has been called “the front page of the internet” because so many people use and love this platform for news, entertainment, humor, and more.
However, it’s also an extremely powerful tool that can help you build your brand or business with minimal effort on your part.
We’ve put together 10 actionable tips to increase engagement on subreddits.
Read on to find out how you can maximize your efforts on this social media powerhouse.
Tip 1: Find the Right Subreddit Communities for Your Brand
Reddit is divided into thousands of smaller communities, called subreddits.
Each one has its own rules and unique characteristics that make it different from all the others.
For example, if you’re selling a product about health and fitness, you’ll need to find subreddits that have posts related to health and exercise.
There are hundreds of thousands of these communities on Reddit, so it can be hard to figure out which ones will catch the attention of your target audience.
Luckily, you can use Redditlist or All Subreddits to quickly search for the subreddits that are likely to be a good match for your business.
Tip 2: Be Yourself (or Your Brand) on Reddit
Many marketers and business owners make the mistake of behaving differently on Reddit than they do everywhere else online.
The truth is, Redditors can be pretty savvy.
They know when you’re being fake, and it’s not going to win any fans.
So, how do you show people on Reddit who you are as a person (or company) if you’re not exactly a celebrity just yet?
Easy—create an account that reflects your real personality.
If your brand is cool and edgy, you can be casual and funny in your Reddit posts.
On the other hand, if you’re more conservative, then you’ll need to play that role while still showing some personality.
Just make sure it’s always congruent with your real-life identity.
Tip 3: Tag the Subreddit You’re Posting to
Tagging posts is a great way to increase engagement on subreddits.
This extra step can really make a difference when it comes to making your content stand out.
There are two ways to tag posts.
The first is in the actual title of your post.
When you’re writing a new post, you can add a tag to the beginning of your title.
Reddit allows up to 30 tags per post, so don’t be afraid to use them all!
You can also include tags in the comment section of your post on Reddit.
This allows people who see your post to easily navigate to a list of all your other posts and tag them as well.
Tip 4: Use Great Titles to Promote Your Content on Reddit
Just like with blog posts, catchy titles are the key to increase engagement on subreddits.
If you want people to click through to read your post or watch your video, it has to be intriguing enough to convince them it’s worth their time.
Here are some examples of great titles that get more engagement on Reddit.
If you’re in a humorous mood, try making your title funny:
This is another popular strategy for getting clicks on Reddit :
Just make sure you don’t cross any lines and violate the site’s rules.
Tip 5: Ask for Feedback on Reddit
Subreddits are a great way to get feedback about your product or service.
While you shouldn’t ask all your potential customers to leave reviews, you can use Reddit as a platform to gauge their interest and see what they think of your business so far.
One of the biggest benefits of running your business on the internet is that you can get real-time feedback from people all over the world.
You can be in California one minute and Australia the next.
This allows you to really connect with potential customers without having to take days off work to travel and meet with them in person.
Tip 6: Take Advantage of Your Customers’ Expertise
Reddit is packed full of experts in every single field imaginable.
If you run a business related to any one of these fields, then the people who frequent Reddit have a wealth of information they’re willing to share with the world.
In fact, people on Reddit love sharing their knowledge and expertise with others.
So, how do you benefit from this?
First of all, if someone on Reddit is having a problem related to your industry, then there’s a good chance they’ll ask for help.
This is an opportunity for you to jump in and be their hero by not only helping them out, but also offering to send them a free copy of your product.
Here’s an example:
You can also use Reddit to join conversations about your industry and share information that you’ve learned through experience. People will respect you for this, plus they might even reward you by deciding to purchase your products or services.
Tip 7: Don’t Overexpose Yourself on Reddit
You know how they say too much of a good thing is bad?
Well, this truth rings especially true when it comes to posting content on Reddit.
Redditors don’t like seeing the same post over and over again.
This applies whether you have one account or multiple accounts.
People will begin to lose respect for you, and it will hurt your reputation on the site.
Tip 8: Find Relevant Subreddits to Post Your Content On
Reddit is a site made up of thousands of subreddits.
So if you want more people to see your content, then you need to find subreddits related to your niche so that you can post your content in them.