Social media can be a great way to reach out, but it’s also easy to get stuck in the same rut.
You need new ideas for how to engage with customers on social media.
We’ve all been there-you’re tired of posting the same thing over and over again without getting any engagement or results.
It seems like your followers are just scrolling past your content, not caring about what you have to say anymore.
This guide will help you discover new ways to improve your social media engagement so that you’ll never run out of fresh ideas again!
Learn how other brands are engaging their audience and start implementing these strategies into your own posts!
People are using hashtags more than ever before, so you need to jump on the bandwagon!
Hashtags allow users to follow certain conversations about specific topics, so be sure to use them when you post on social media!
They also make it easier for people who aren’t following your company to find you.
For example, if you’re a jewelry brand, use hashtags like #jewelry and #fashion for every post that relates to your industry!
If someone is looking for these types of products but doesn’t know where to search on social media, they can check out a hashtag and maybe see your posts pop up.
Make sure you use the exact hashtags your audience would be looking for so they always find your content, not someone else’s.
For example, if you’re posting about a new collection but also your top-selling product, you can tag both hashtags to make sure no one misses out on what they’re looking for!
2. Post Live Video Often
Live video is a trend that isn’t going anywhere anytime soon, so you need to be prepared!
It’s not hard to shoot out quick videos on social media you can use your phone or even an iPad for this.
The important thing is to make sure you create content that you know your audience will love and be engaging with!
Try posting live videos in real-time when you can, such as when you’re backstage before a show or during the creative process.
You could also use Facebook Live to answer questions from customers and fans, which they’ll appreciate!
This is a great way to keep followers interested in what you’re doing.
And it’s new, so they won’t get sick of seeing the same content on their feeds all the time.
They’ll be excited to see your live videos pop up on their feed!
Follow other brands who are using live video and mimic some of their strategies or even repost some of their videos on your own page, which will boost engagement!
3. Post-Behind-the-Scenes Pics and Videos
Another strategy that customers love is the behind-the-scenes content of your company.
Showing things like the set up before a show or how you’re setting up shop for the day can be really interesting to people.
They like seeing inside your world and feel involved in an otherwise closed-off industry.
Post photos and videos of what you’re doing, how your day is going, and other things that people might not normally be able to see!
For example, if you’re a jewelry brand, post pictures of the design process or the gemstones you’re using.
Everyone loves getting a glimpse into your life, so make sure you share!
4. Post Your Products in Action
Another great way to engage with customers is to post photos of people using your products!
If they see how much other people love the things you’re selling, they’ll be more likely to buy from you as well!
Include captions that say why you think people love your products so much or list some of their best features.
This will get your followers thinking about your brand and what they stand for!
You could also post a photo of someone wearing one of your pieces with a caption that says where they’re going and why they decided to wear your jewelry or accessory for this occasion.
This is a great opportunity to advertise the versatility of your products, so take advantage!
5. Repost Your Content on Other Social Media Platforms
If you already have an Instagram, Facebook, and Twitter account for your brand, it’s important that you share posts across every one of them!
You’re already spending time producing posts about your brand, so you might as well get the most out of your content.
Try reposting some of your best photos on other platforms to boost engagement and get more likes or comments.
Depending on what platform you post to, this will work better for some than it will for others.
For example, if you take a gorgeous shot and post it on Instagram, the algorithm might pick up on its popularity and show it to more people!
Make sure you do research into what content performs best on each platform so you can get even better engagement with your brand.
One great way to get more likes on Instagram is by tagging another popular brand or influencer, which will encourage their followers to like your photos as well.
Remember, the more engagement you have with your posts, the more likely it is that they’ll show up in other people’s feeds!
6. Run Contests
One great way to build engagement with your customers is by running contests!
People love getting free stuff, so offering up prizes is a surefire way to get people interested in what you’re doing.
You could also run contests for engagement if that’s something that interests you!
For example, post a photo with a caption that says, “Tag 3 friends in the comments to win,” and offer up your product as the prize.
People will engage with your post because they want to be included, meaning more exposure for your brand!
A good way to keep engagement high is by creating a hashtag and encouraging customers to use it in their posts about your product, which could be anything from a photo of them wearing it to something they cooked with it!
This will make everything easily searchable and easier for customers who want to see the kind of content you’ve been posting.
Easier engagement means more people engaging with your brand and better chances at converting those people into paying customers. Keep this in mind when creating your own contests or participating in other people’s!
7. Engage With Your Competitors’ Content
If you want to improve your engagement, it’s important that you keep an eye on what your competitors are doing.
By engaging with their posts and commenting on them, you’ll get their attention and they’ll be more likely to engage with your posts as well.
This will lead to better engagement all around, which is the main priority here!
8. Engage With Your Followers
People want their voices to be heard, so give them a chance by encouraging them to comment on your posts!
If you want to take this a step further, you could also encourage them to tag their friends in posts.
This will create an opportunity for more engagement because they’ll be getting even more people involved with your brand!
9. Respond To Your Comments And DMs
When somebody takes the time to comment or send you a direct message, it’s important that you respond!
No matter how small the comment may seem, it’s still important to acknowledge it and thank them for reaching out.
This kind of engagement can help grow your brand because it shows that you care about what your customers have to say.
People love feeling like they’re heard, so use this opportunity to gain more fans and appease current ones!
Be careful not to respond too much, though.
If you go overboard and start spamming your followers with responses, people may feel like they’re being spammed and it could turn them off from following your brand.
10. Hide or Delete Negative Comments
People can be really mean on the internet, so you’ll want to stay away from trying to engage with them.
When a customer posts something negative about your product, the best course of action is usually to delete it and move on!
If someone has been really meant in their comment, don’t let them get away with it by simply hiding their comment or other negative feedback from other people.
They might feel like they can get away with being rude if you’re not standing up for yourself!
Don’t let the bad crowd get to you, just move on and encourage people to share positive feedback instead.
Starting to engage your target audience through social media can be challenging at first, but once you do it, it becomes a piece of cake!
You’ll be sharing, reposting, and engaging in no time at all, and your brand will grow as a result!
We hope that this article has helped you to learn about the various ways you can improve your social media engagement.
Remember that you want to engage with current fans and attract new ones by implementing different strategies into your social media plan.
The three main ways to improve engagement are by using contests, hashtags, and engaging with competitor content.
Each of these will help you to generate more interest in your brand, allowing for an increase in sales and growth.
We look forward to hearing from you and encourage those who want more information on this topic to check out the articles we have linked to throughout this article.
If you have any questions, feel free to ask them in the comments section below.
We’ll do our best to answer them quickly!