Youtube is the second largest search engine in the world.
Having lots of views, subscribers, and likes on your videos can help you grow a large audience for your brand or business.
The only problem is that getting views, subscribers and likes is not easy.
Most people have no idea how Youtube Algorithm works so they are left frustrated when their videos don’t get enough exposure to reach an audience.
This blog post will teach you everything you need to know about Youtube’s algorithm and how it affects your video marketing campaigns today.
You’ll learn what factors affect your video ranking in Youtube search results, which types of content gets more attention from viewers (and why), plus actionable tips on how to optimize all these variables into growing an engaged following on YouTube!
Understanding Youtube Search Result
How do you get views, subscribers, and likes on your videos in the first place?
The best way to start is by optimizing your videos for search results.
The first few pages of Youtube will serve the most relevant and popular videos based on what people are searching for.
If your video doesn’t make it to the top of search results, most people won’t be able to find it.
Understanding Youtube’s search algorithm is important to get your videos more views.
Youtube uses an A/B testing algorithm for all its feeds.
This means that the content that shows up first on each page will be different depending on who is looking at it.
Each Youtube user has a personalized search history that is used to determine which videos will show on their feed.
YouTube makes different search results for each user based on these factors:
1) Search History
Youtube remembers which videos you have searched for and watched in the past.
This means that videos related to previous searches come up higher on your feed.
2) Subscription and Custom Feed
If you subscribe to a Youtube channel, your subscription feed will only contain videos from the channels you subscribe to.
This means that popular channels will always show up on your personalized feed.
Youtube takes into account where you are located.
For example, if you are using Youtube in India, you might see more Indian channels in your feed.
4) Watch History
Youtube remembers which videos you have watched and for how long.
The videos that you watch will influence the content of your personalized feed.
If you haven’t watched a video for a couple of days, the videos at the top of your feed will change to more recent videos.
This is because Youtube believes that you will be less interested in older videos and more interested in newer ones.
6) Expensive Ads
If you are watching an ad, the next video will most likely be an ad that Youtube has paid more to show.
Youtube is trying to make sure that you will like the next video so they choose something that they know you are interested in.
7) Watch Time
The more time a user spends watching a video, the higher it will rank on Youtube search results.
Likes and comments on a video can affect its ranking on Youtube search results.
This means that getting likes and comments will help your videos rank higher in search results.
If a video has received a lot of views, it will rank higher on Youtube search results.
This is because more people will be interested in this content than other videos.
10) Competitor’s Videos
If your competitors are uploading new videos, you might see their videos on your feed more often than usual.
This is because Youtube assumes that you will be interested in watching these videos, too.
11) On Youtube’s Secret Algorithm
This is the most important part of this article.
Youtube changes its search algorithm frequently to give viewers what they want.
This means that the videos at the top of your feed may not always be the most relevant and up-to-date.
For example, with Youtube Rewind videos, the most subscribed channels and trending videos will be at the top of your feed even though you might not like them.
Fortunately, there are a few factors that you can control in order to rank your videos higher on Youtube search results.
You can learn how to outsmart Youtube’s algorithm by applying these nine powerful techniques!
1) Use Google Search To Promote Your Videos
There are several search engines other than Youtube.
Rank your videos higher on Google, Yahoo, Bing, and other search engines that might not be as popular as Youtube, but still drive a lot of traffic to your videos.
Start by using the free and effective Google search and Google Trends.
Put your video’s keywords into Google and research how many searches per month each term gets. This will help you select the best keywords and determine how many people are searching for your video.
You can also use Google Trends to see which video searches have increased in the past year.
This will give you an idea of what your viewers want to watch, so you can create more content around these topics. If you are already in the video business, use Google Trends to understand how your customers search for videos.
Since people often type specific keywords into Google searches, you need to make sure that your video shows up on these search results.
This will drive traffic to your videos, increase its ranking on Youtube and other search engines, and improve brand awareness.
There’s no need to buy expensive ads on Youtube or Google when you can rank your videos higher for free.
Use this step-by-step guide to drive organic traffic from Google without breaking the bank.
2) Create Content That Gets More Likes And Comments
Youtube’s algorithm is one of the most complex algorithms in existence. It uses over 200 factors to rank videos on Youtube search results.
While you can’t control all of these factors, there are some things that you can do to outsmart the algorithm and get your video to rank higher on Youtube’s search results.
Did you know that the more likes and comments your video gets, the higher it will rank on Youtube?
For example, if your video gets 100 likes and 10 comments, it will rank higher than a video with only 10 likes and 0 comments. This is because more people will be interested in watching your video.
However, if every single person who watches your video leaves a comment, you might rank lower on Youtube’s search results.
This is because comments can get annoying for viewers and they prefer to watch videos without a lot of comments.
So comment on your own videos and leave a few comments to engage with others, but don’t overdo it.
3) Optimize For Mobile Devices
YouTube wants to give viewers the best experience possible. This means that if your video isn’t optimized for mobile devices, it will be harder for people to watch your videos on their phones.
For example, if you have a long video that doesn’t fit into a phone screen, viewers will have to move their phones back and forth or constantly zoom in and out to watch your video.
This is frustrating for viewers and they will probably give up on watching your video after a few seconds.
Optimize your videos for mobile devices and Youtube will reward you with higher rankings.
4) Use A Good Title And Description
Most people only read the title of a video or short description before watching it.
If your title and description don’t make viewers want to watch your video, they will click another search result.
The title of your video is the most important part. It should be catchy, but not spammy or misleading.
Your video’s title is the first thing that viewers will see, so make it count!
The description of your video should include a call to action, the name of your brand, and other relevant keywords.
People often read the description (and related search terms) and visit a video if it looks interesting.
Make sure that your title and description stand out and convince viewers to watch your video.
5) Optimize Every Bit Of Your Video
When you upload a new video, make sure that you optimize every individual frame.
You can do this by including a few keywords before and after your video.
This step is especially important if you mention a lot of words or phrases that people might search.
You can also optimize your videos by including relevant keywords throughout your video.
6) Get More Views From Recommended Videos
Viewers who watch one video on your channel will be recommended to watch other videos on your channel.
This will make it easier for viewers to discover more of your videos and watch them from beginning to end.
Viewers who are recommended to watch more of your videos are also likely to share, like, or comment on them.
This will drive traffic back to your other videos and gradually improve their ranking on Youtube search results.
Make sure that you create quality content and optimize your videos for maximum impact.
Create engaging titles, descriptions, and tags for your videos.
Make sure that you always reply to comments on your video so that viewers know that someone is listening.
The more you engage with viewers and give them a reason to watch your videos, the higher they will rank on Youtube.
You probably won’t start seeing results right away, but if you’re patient and keep trying, your videos will rank higher in Youtube search results.
Thanks for reading my blog post! I hope that this article helped you learn more about How Youtube Algorithm Works.