How to Write the Best Pinterest Description
What Is a Pinterest Description and Why Is It Important
The best way to get more of your content shared on Pinterest is by creating an eye-catching description that gets viewers excited about the post.
A Pinterest description gives context to your pins. Your Pinterest description is the first thing people see when they click on a pin, so it’s important to make sure you’re telling them what the pin is about.
A Pinterest description is shown below the pin where the image is. When a pin is created, the Pinterest description can be auto-generated from the content on the blog or left blank or better-created afresh.
In the following example, the description was auto-generated from the content, it’s no wonder the pin isn’t getting much engagement.
Perhaps you have been wondering why your pins do not get as many likes or repins.
It may be that your description is not engaging enough.
Whether you are completely new to Pinterest or you are a seasoned user this blog post will give you valuable insights and tips to ensure you make the most of your pins.
What to Put in the Description on Pinterest
A good Pinterest description is a couple of sentences that get to the point and engages your readers. a Pinterest description should have:
Keywords
Adding relevant keywords to your Pinterest description should not be an afterthought! Your description should include a few keywords that relate to your pin.
These words can help people find your content when they are searching the site for something in particular.
Brand Name
The brand name should appear in the first line of your description. People are more likely to follow, like, and comment on a Pinterest page when they are following it for the first time.
Study shows that including a brand name will lead to 54% higher conversion rates for email sign-ups.
Naturally Structured Lines
A good Pinterest description is one that grabs attention and makes it clear how you can help them with their needs or wants.
Avoid stuffing too many keywords that will only lead to a confusing description.
Call to Action
A call to action directs would-be clients to the next steps they should take. Some of these could be to contact you for more information, sign up for a webinar, or steps to take in order to make a purchase.
Call to action is believed to increase online sales by up to 6% and a 70% increase in email sign-ups.
Product Details
Make sure you include as many appealing product details as possible. this could include how many servings there are in the package, what is included with the purchase, and mention any shipping information.
The Benefits of Your Product
Include a list of key selling points or why someone should buy from you instead of one of your competitors. These can be for any number of reasons but remember to keep it precise.
Make sure you include 2-3 relevant hashtags at the end of your Pinterest description. Hashtags will guide are an essential part of how people find content on Pinterest.
It’s advisable to use general hashtags, such as #pets or #food.
How Long Is a Pinterest Description
Pinterest gives you up to 500 characters to use for a description. These are sufficient words to ensure you are able to fully explain the product and all its features.
If your pin makes it to the feed section, only the first 30-60 characters will be visible. Ensure the most important information is within this range.
Pinterest Pin Description Ideas
There are lots of ideas depending on the type of product you’re selling.
Animal lovers: how their pet has changed their life; how they’ve saved animals and more
Foodies: great recipe ideas that can be made in a pinch, or fancy hors d’oeuvres for your next dinner party.
The choice of enticing marketing words can sometimes be the most difficult part of coming up with a description.
Pinterest Description Generator
Luckily, we’ve been fortunate enough to find a Pinterest description generator that uses AI technology to ease the task of writing your Pinterest description.
To get started get your free 5-day trial and login. Once you’ve logged in, head to templates and select the Pinterest Pin Title & Description
Once you open the Pinterest Pin Title & Description you will get 4 fields that you need to fill in order to guide the tool to produce the right description for you. These fields are:
Tell Us about the Pin
This field has a 600 character limit and is used to best describe the product you wish to describe. You don’t necessarily have to use all of them, just ensure that you are being clear and concise.
Keywords
In this field you are required to type the keywords that you think your pin will be related to, for example, if you’re writing a post about how to make chicken soup then it would be wise of you to put “soup” or “chicken” in this field.
You can also use semicolons(;)to separate different words and phrases.
Company/Product Name
On this field input your company name or the product name
Tone of Voice
The tone of voice means how you wish your results to be delivered.
If you’re looking for an informative and to-the-point post then choose “Straightforward” but if you want the tone of voice to be more fun, inspiring or casual then select how you wish your results to come across.
The tone of voice includes Witty, friendly, angry, polite, professional, etc
Once you have the input fields set hit the generated content button and the tool will generate 3 sample descriptions to choose from.
If the output isn’t satisfactory hit generate again, a fresh written Pinterest description will be shown. Repeat this step until you find the right fit.
Once you have found your desired result, copy and paste it into a Pinterest description box on the site or save it to word to insert later.
Let’s see some examples this Pinterest description generator can produce.
Example 1: Pin Description for Online Product Sales (Dog Collars)
Example 2: Pin Description to Increasing Brand Awareness
Using the same procedure as above the tool has produced these compelling results
What Should I Name My Pinterest Boards
Choosing a name for your Pinterest boards should be an easy task if you have a good understanding of your brand and what it stands for.
Here’s are a few tips for choosing the right name for your interest boards
Make Your Boards Relevant to Your Niche
Pinterest is a great platform to find inspiration and ideas for your business, but it can also be a great source of the traffic to your blog or website.
Having relevant boards will help you make the most out of Pinterest as an SEO tool. You want to ensure that everyone who visits sees content related to what they’re looking for.
most interest users are female, and if you have a business that caters to women, then having boards for things like fashion or cooking can be an effective way of driving traffic and increasing your visibility.
Finding the right name for your Pinterest board is important because it will help with SEO rankings while also helping to narrow down what kind of content users should expect when they visit your site
Be Specific
New Pinterest users are unlikely to be looking for your company, they will however be interested in a specific product. You can use your board to focus on this product, and people will be more likely to follow you.
When it comes time for naming a new Pinterest board, think about how the name of that particular board could help narrow down what kind of content users should expect when they visit your site.
Be Creative and Humourous
boards that tend to be funny or have a creative name often attract more visitors. If you make your board something that stands out and has people talking, it is likely to be seen by others who are looking for new boards
Research Your Topic
The best way to get ideas on what to name your Pinterest boards is to do some research on your topic.
If you are a blogger, find other boards that have the same niche as yours and see what they are called.
For example, if I am looking for fashion inspiration, the search engine will show me different boards with cool names like “Fashionista” or “Style at Home.” These should give you insights on how to name your boards.
Evolve and Adapt to Changes
Sticking to the same board names is monotonous and uninspired.
It’s better to create boards with names that are fresh and topical while ensuring the words you use are still relevant for your audience.
Try new Pinterest board names and be willing to change things up when your audience starts engaging with different topics.
For example, if you have a board about cooking called “Who Has Time for That?” and they start following boards about how to lose weight, it’s time to re-name that board!
Related: Best Pinterest Automation Tool for 2021
Conclusion
The key to a successful Pinterest description is to produce an evocative and descriptive bio that summarizes the content of your boards.
These descriptions will help you optimize for better search engine rankings, which will, in turn, lead to more traffic to your latest pins!
We hope that this blog post has helped you get answers to How to Write a Pinterest Description.
Feel free to leave us a comment if you need clarification on anything.
Till next time!
