How to change your username on Twitter
Having a good username is as important as naming your child. It is the lifeblood of your Instagram account because the username is used to discover your profile, your brand, and a critical factor whether a person will follow you or not. You may, therefore, find it necessary to change your current twitter username.
Whether you’ve started a business and need to use the business name instead of your personal name or your current username isn’t cutting it in 2020, we have put together a list of best practice procedures on how to go about it.
Guidelines to a good username
There are three main categories of twitter accounts: Business, Personal Profile, and Curation.
Business: If you’re opening a shop, most cases you want your Instagram username the same as your business name. The objective of your Twitter should be to promote your business and build brand awareness.
Personal Profile: Your username should represent you and what you want to be known as because you are the brand. You can either use a shortened version of your name or just use your full name
Curation: Accounts that curate + create original content that corresponds to a theme allows for lots of creativity when creating a username. An excellent example includes @dailystoic. They are simple, memorable, and specific to their audience; key principles for the perfect Twitter username.
Make it Relatable to Your Content and Audience
Build your username around your content strategy and your target audience. For example, if your content is around photography, your username should reflect that. For instance @photography
By having these keywords in your username, it also increases the chances of your profile to show at the top of the list when searching for these keywords. Try to research popular keywords that are less competitive to rank if you’re planning to build your username around keywords.
Keyword Research Method:
1) Research popular keywords using Ingramer
2) Check competitiveness of keyword by searching people on the Twitter app to see who shows up
3) Review follow count, see if a keyword exists in the username and how engaged their followers are by checking the number of likes/comments for the recent posts
If the results are full of accounts with high follower counts + engaged users, it’s likely that the hashtag is too competitive. It’s a slow trial and error process, but it’ll pay off in the future.
Keep it Simple
Twitter usernames can include letters, numbers, periods, and underscores. But that doesn’t mean it’s an open invitation to pack it all with keywords and complicated words.
You want to make your username memorable. A single or combination of words that can be easily said and shared. The best type of marketing is still word of mouth. If you make it difficult for others to verbalize your username, you make it harder on yourself to get your Instagram profile discovered.
An obvious tip is never to use profanity or offensive language in your username. In an overly sensitive world, avoid anything that might tip someone off to report your account. It’s better to avoid the trouble of getting your account unbanned.
You might be tempted to follow the footsteps of an established account by riding their coattails. To become successful, you can’t just build a copy of a copy. It takes work and thousands of iterations of your strategies to make it work.
Even if you become successful copying off a brand, you could be liable to copyright and trademark issues. For example, you could create an account called @gucci. There will be users that follow you based on their loyalty to Gucci. But once your account gets big enough, Gucci has the power to close your account due to trademark infringement.
Your goal on Twitter is not to gain as many followers as possible. It should align with your overall brand, message, and objective that connects with your audience. Without the unique connection, it’ll be difficult to retain your followers, and nearly impossible to convert them to your product or cause.
Changing your twitter username
Disclaimer: If you change your username, your followers will see a new username next to your profile — but it won’t necessarily affect your existing followers, Direct Messages, or replies. You’ll want to alert your followers so they know to Direct Message or reply to your new username.
Related article: Best Instagram unfollow app in 2020 (May)
- Go to “Settings and privacy” from your profile icon drop-down menu.
- Under Account, click the text box beside Username and type a new username in the space. If the username is taken, Twitter will prompt you to make a new one. If the username is available, you’ll see a green “Available!” notification.
- Click “Save changes” at the bottom of the screen.
How to Change Your Twitter Handle on Twitter’s Mobile App
1. Within the mobile app, click on your profile icon and then select “Settings and privacy”.
2. Click “Account”.
3. Click “Username”.
4. Under “New”, type in a new Twitter handle. If you need help, Twitter provides a list of suggestions for alternative handles.
How to change your Twitter display name
Step 1: Log in to your Twitter account
Like before, log in to Twitter with your username and password. Note: This can also be done in the app.
Step 2: Head to your profile
In order to access your profile, click on your portrait on the left of the screen and then select Profile on the app. On the website, click on the Profile option on the left side of the screen.
Next, select Edit profile. It’s a big, hard-to-miss button on the upper right-hand side of the screen in both the app and the website.
Step 3: Change your Twitter display name
Type in your desired name in the Name text field located directly below your profile picture. Unlike your username, your display name doesn’t have to be unique to your account and can even include emojis.
When you’re finished, click Save on the right-hand side of the page to save your new display name.