The Algorithm on TikTok
There is no one answer to the question of whether or not it is a bad idea to post back-to-back videos on TikTok. That said, there are a few things to keep in mind when it comes to the algorithm on this platform.
First and foremost, the algorithm on TikTok is primarily concerned with engagement. This means that whether you post one video or ten videos in a day, the algorithm will rank them based on how much engagement they receive.
This also means that if you post a video that does not get a lot of engagement, the algorithm will not promote it as much as a video that does receive a lot of engagement. In fact, the algorithm may even bury it so that it does not show up in people’s feeds.
Another thing to keep in mind is that the algorithm does not necessarily care when or how often you post videos. So, if you post a video and it does not get a lot of engagement, don’t be discouraged – just post another one and see if it fares any better.
How long should you wait before posting another TikTok?
That said, most people recommend waiting a couple of hours between posts so that the algorithm has time to catch up and promote the first video before you go and post another one.
Lastly, it is worth noting that the algorithm on TikTok is ever-evolving, so what works today may not work tomorrow. So, always be testing and trying new things to see what works best for you and your audience.