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How to Use Hashtags on TikTok for Maximum Exposure

As a young, up-and-coming social media influencer, you may be wondering how to use hashtags on TikTok to get the most exposure for your videos.

Hashtags are an important part of using social media effectively and can be especially useful on platforms like TikTok, where users can search for content by topic or keyword.

In this article, we’ll explain what hashtags are and how they work on TikTok, and then provide some tips on how to find the right hashtags for your videos and use them to maximum effect.

We’ll also look at some examples of brands that are using hashtags successfully on TikTok, and show you how to measure the success of your hashtag campaigns.

So read on to learn everything you need to know about using hashtags on TikTok!

TikTok hashtag strategy

What are hashtags and how do they work on TikTok?

A hashtag is a word or phrase preceded by a “#” sign, which is used to identify messages on a specific topic.

When you use a hashtag in a post on TikTok, anyone who searches for that hashtag will see your video. Hashtags can be used to make your videos more discoverable, and also to start or join conversations about specific topics.

For example, if you’re posting videos about fashion, you might use hashtags like #ootd (outfit of the day), #style, or #fashionista. Or if you’re posting videos about food, you might use hashtags like #foodie or #cooking.

You can also use hashtags to show your support for causes or social movements, like #BlackLivesMatter or #MeToo.

TikTok users can follow specific hashtags, which means they’ll see videos with that hashtag in their feed even if they don’t follow the person who posted it.

Why use hashtags on TikTok?

Using hashtags on TikTok is a great way to get more views and engagement on your videos. When you use relevant hashtags, your videos are more likely to be seen by people who are interested in that topic.

And when people see your videos and enjoy them, they’re more likely to follow you, which can lead to even more views and engagement on your future videos.

Plus, using hashtags can help you connect with other TikTok users who are interested in the same things as you, which can lead to collaborations or other opportunities down the road.

Finally, using hashtags is a great way to track the success of your TikTok campaigns and measure your progress over time.

How to find the right hashtags for your videos

One of the most important things to remember when using hashtags on TikTok is that quality is more important than quantity.

It’s better to use a few relevant, well-chosen hashtags than to stuff your videos full of random, irrelevant hashtags in the hopes of getting more views.

Not only will this make your videos look spammy, but it could also get you banned from using certain hashtags or even from the platform altogether. So take some time to research the best hashtags for your videos before you start posting.

There are a few different ways to find relevant hashtags for your videos. First, you can look at the trending page on TikTok to see which topics are popular at the moment.

You can also use a hashtag research tool like Flick to find popular, relevant hashtags for your niche. And finally, you can check out what other TikTok users in your niche are using and see if there are any hashtags you’re missing.

Once you’ve found some relevant hashtags for your videos, it’s time to start using them!

The best way to use hashtags on TikTok for maximum exposure

When you’re using hashtags on TikTok, there are a few things you need to keep in mind to make sure you’re using them effectively.

We’ve observed that TikTok’s algorithms will try to push your content to the hashtags you’re using, but on an equal basis of sorts. This means that if you use too many hashtags, you’ll spread yourself too thin and your content won’t be seen as much.

On the other hand, if you use no hashtag your video will be published quickly (assuming it’s not too long), but this could sabotage your retention rate because your videos will be competing with everything else on the app, without any specific focus.

The sweet spot seems to be using 1-2 hashtags per video. This way, you’re not overwhelming the algorithm, but you’re still giving your videos a better chance of being seen by people who are interested in that topic.

Tips for creating successful hashtag campaigns on TikTok

If you’re using hashtags on TikTok as part of a larger marketing campaign, there are a few things you need to keep in mind to make sure your campaign is successful.

You need to make sure you’re using relevant, targeted hashtags. Don’t just stuff your videos full of popular hashtags in the hopes of getting more views.

Do some research to find hashtags that are relevant to your niche and that will reach the people you’re trying to target.

Make sure you’re tracking your progress and monitoring your results. Keep an eye on your TikTok analytics to see how your hashtag campaign is performing and make changes as needed.

Mistakes to avoid when using hashtags on TikTok

There are a few mistakes you need to avoid when using hashtags on TikTok if you want your videos to be successful.

First, don’t use too many hashtags. As we mentioned before, using too many hashtags will just spread your content too thin and make it less likely to be seen by people who are interested in that topic.

Stick to 1-2 hashtags per video for the best results.

Second, don’t use irrelevant or spammy hashtags. Don’t stuff your videos full of random, unrelated hashtags just to get more views. This will not only make your videos look spammy, but it could also get you banned from using certain hashtags or even from the platform altogether.

How to use other social media platforms to find inspiration for your hashtag campaigns on TikTok

If you’re struggling to come up with ideas for your hashtag campaigns on TikTok, there are a few other social media platforms you can turn to for inspiration.

First, take a look at what’s trending on Twitter or Instagram. See if there are any topics that would be relevant to your niche and that you could use as the basis for a hashtag campaign on TikTok.

You can also use a tool like Google Trends to see what people are searching for online. This can give you some insight into what topics are popular at the moment and might be worth targeting with your hashtag campaign.

Finally, don’t forget to check out what your competitors are doing. See if they’re using any hashtags that you could use for your own videos.