Facebook is the biggest social network in the world.
It has over 2 billion active users and it’s growing by millions of new users every day.
But despite its size, many brands are not taking full advantage of this platform for their marketing campaigns.
This can be frustrating because Facebook offers a lot of unique opportunities that other channels don’t have, like super-targeted ads or video content that gets viewed on your personal feed (as opposed to YouTube).
We created this guide to show you how to get more out of Facebook as a brand.
You’ll discover some easy ways to use the platform without spending too much time managing your page or creating content from scratch.
1. Create Facebook Business Pages for Your Products and Services
You should create a page for every product or service you have, even if they are similar to the rest of your brand (like having a separate web developer page).
This will allow fans to follow different areas of your business under one name, letting you engage with them in a more meaningful way and get more out of Facebook.
2. Invite Fans to like Your Facebook Page
This is an important first step that many brands miss when starting a new Facebook page because they don’t know where to find their fans.
To get more likes, you need to encourage them to follow you. If this is done in the beginning, it’s easier for you to gain exposure among fans who are already interested in what you have to offer.
3. Post Relevant Content Regularly
It’s important to post weekly, if not daily because this is how many people will find out about your page or see it pop up when they’re scrolling through their news feed.
Keep the content relevant and interesting so that they will want to learn more about your brand or solution.
4. Switch to Facebook Ads for Better Results
If you’re spending a lot of time and money on social media marketing, it’s likely that Facebook ads are worth a try.
They can be targeted so well that every impression counts and the cost per click are affordable.
The problem is that many people don’t know how to use this tool properly.
To get more out of Facebook ads, you need to optimize your campaigns by finding the right audience and creating engaging ad copy.
5. Create a Facebook Group for Your Brand
Groups can also be used as vehicles for marketing because they are like an extension of your page.
The format is more personal and you can actually see how many people have joined, which gives you an idea of how interested they are in the group as a whole.
This is a great way to interact with your customers or gain feedback on topics that are important to them. This also makes it easier to build and maintain relationships with others.
6. Use Facebook Live to Create Entertaining Videos
Rather than just uploading pre-recorded footage on your page, you should try doing live videos to engage more with your fans.
It’s a great way for them to get to know you better because you can answer questions or talk about something that they find interesting.
It also creates an opportunity to show them more behind-the-scenes footage because you can take lots of shots without needing time to edit.
7. Create Contests and Giveaways on Your Page
Everyone likes getting something for free, especially when it’s a product or service that they really want (or need).
You can use this to your advantage, like when running contests or giveaways where people need to like the page to enter.
These are a great way to engage with customers who may be interested in purchasing from you.
8. Join Company Pages and Group Yourself
After creating a business page for your brand, you should also join the ones that already exist for your competitors or those that are relevant to your profession.
You can’t always use this as a way to promote yourself, but you should definitely take advantage of it by engaging with their posts and improving your relationship with other people in the industry.
9. Write Fan-only Coupons or Discount Codes on Facebook
People love getting discounts, but this is usually only effective when it’s actually meant for them to use.
If you write a fan-only coupon or discount code in your status update, they may feel more compelled to follow if they want to save some money on future purchases.
10. Post Company Announcements or Milestones on Facebook
You should share milestone updates as well as company announcements on your page to keep people informed.
This is also a great way for them to see how far you’ve come and what they can look forward to in the future.
11. Create Giveaways or Contests That Require Sharing
Another way to get more out of Facebook is by giving out freebies, especially when they are already interested in what you have to offer.
By requiring them to share a post or image before entering, you can boost the chances of getting more eyes on your page.
12. Link Your Website from Facebook and Other Social Media Sites
When sharing links on Facebook and other social media sites, it’s always best to include some kind of landing page where they can learn more about a product or service that you’re offering.
The good thing is, these links can be done as updates so people don’t have to go out of their way to click them.
13. Join Related Groups and Follow Relevant Pages
Another way to get more out of Facebook is by joining groups that are directly related to your product or brand.
These can be groups that discuss the industry in general, or they can be more specific like those that promote a certain interest.
Aside from joining these groups, you should also follow the relevant pages of people who are active in them because then it will be easier for you to engage with them later on.
14. Participate in Trending Topics
This is a great way to get more exposure because when you mention the trend, it will show your followers that you’re also aware of what’s going on and they might be interested to learn more about it too.
15. Use Facebook Live for Community Q&A Sessions
One of the best ways to build a relationship with your followers is by inviting them to ask questions during your live videos.
Since Facebook Live can be done in real-time, you’ll get to interact with people and answer their concerns right there and then.
This is similar to the contests mentioned earlier but with a specific difference-you that can require people to share a post in order to be eligible.
By doing this, it shows that they care enough about the promotion and will more likely engage with you too.
For instance, if you’re selling makeup or skincare products, you can ask them to tag their friends who might also want to buy the same items.
17. Tag People in Photos and Videos
You can get more out of Facebook by tagging people and pages in your posts or images so that they can also be seen by other groups and communities.
When you tag someone, it also shows them that you’re aware of their existence and that you value them enough to include them in what you’re doing.
18. Post Articles You Find Interesting
You can get more out of Facebook by sharing articles that are relevant to your industry, even if these aren’t posted on your page or website.
People who are interested in the same topics and need more information may want to check out your site as well just so they can learn more about what you have to offer.
19. Put up Photos and Videos from past Events and Meetings
You can also get more out of Facebook by sharing photos and videos of events that your company or organization has gone to in the past, especially if these are professional in nature.
When people see how successful a certain event was, they might want to attend it themselves or invite you to another event that they’re planning.
20. Invite Your Followers to like and Follow Other Brand Pages and Websites
You can get more out of Facebook by inviting people to visit the pages of fellow brands, especially if these are in the same industry as yours.
Even better, you can ask them to like your page as well so it will be easier for you to interact with them in the future.
Using Facebook isn’t just about getting more followers and likes-it’s also about tapping into the features that it has to offer.
By using these different tips, you can get more out of Facebook as long as you’re willing to learn how the site works and what other people are doing.
What kinds of things do you do on Facebook to increase your brand’s exposure? How else can one make the most out of this social networking site?
Please comment below!