“How do you usually find brand deals? And how many followers did you have on TikTok before you got some? (also if you’re happy to share I would love to know how much you got paid when you started/how much you get paid now!)”
There’s no one way to find brand deals on TikTok. It really depends on your niche, your following, and what brands you’re hoping to partner with. I’ve had a lot of success reaching out to companies directly, especially if I have a media kit or other stats to share that show just how engaged my audience is. I’ve also gotten emails from brands randomly, or through marketing platforms like Famebit or Cooperatize.
No matter how you go about it, always send over a media kit with information about your following and engagement stats. This will help brands see that your audience is interested in the products or services you talk about and that there’s a good chance they’ll be interested too.
How Much Do You Get Paid?
The amount you get paid for sponsorships varies depending on a lot of factors. How many followers you have, what kind of deal you’re striking, and how much the brand thinks your following is worth all play into it.
When I first started out, I was getting paid around $50-$100 per sponsorship post. Nowadays, I’m typically getting paid $250-$500 per post. It’s always worth reaching out to brands to see what they might be willing to pay – you never know until you ask!