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It’s probably the best time to join the online marketing field if you want to be a part of the future.
The world is undergoing major changes with respect to digital marketing and content marketing has become the hottest area in advertising and getting more popular daily.
With more than 30% of marketers using it today, it’s expected that half of the marketers will be using content marketing by 2023.
This can be attributed to the emergence of Artificial intelligence and machine learning to create content marketing tools, the low cost of these tools, higher ROI, and hence impressive results.
While there are many tools in the market today, some of them stand out from the crowd due to their reliability, efficiency, and ability to deliver results quickly.
Let’s face it, writing isn’t what is used, it’s much harder to succeed each one of us will need to write super high-quality helpful content.
And that’s not enough, we will need to write A LOT!
Here are just 10 of the best content marketing tools that marketers will need in 2023:
1. Jasper AI
Let’s face it, writing isn’t what is used, it’s much harder to succeed each one of us will need to write super high-quality helpful content. And that’s not enough, we will need to write A LOT!
It’s no surprise Jasper AI is our first pick on this list. This powerful AI-based content marketing tool offers a range of features that are sure to impress even the most discerning marketers.
With its ability to perform keyword research and suggest topics for your content, Jasper makes it easy for you to create fresh, high-quality, and engaging content.
But that’s not all – this tool also helps you optimize your content for both search engines and readers, so you can improve traffic and conversions.
Ps: Jasper comes with Surfer integration so that you can edit while checking on your SEO.
Other top features of this tool include:
- Jasper writes 5x faster.
- Jasper writes 100% original content.
- Jasper writes Plagiarism-free content.
- Jasper Produces SEO-friendly content.
- Easy-to-use tools and templates.
- Supports 25+ universal languages.
- Jasper assists in writing SEO-focused content
User Experience
Jasper AI team is aggressively upgrading the tool is hard to keep up with too many cool features.
Check out this November 2022 update:
The future of Jasper is now brighter after the news of our funding, Chrome extension release, and Jasper Art stand-alone product. We also now have the benefit of some amazing partnerships with Insight Partners, Bessemer, IVP, Foundation Capital, Founders Circle Capital, Coatue, and HubSpot Ventures.
You’ll see us make the move from referring to ourselves as an “AI writing assistant” to an “AI content platform” because we plan on growing into a solution that solves all of your content needs — not just written text. SOURCE: Jasper.AI
Whether you’re just getting started with content marketing, or you’re an experienced marketer looking for a powerful tool to help you succeed, Jasper AI is the all-in-one solution that’s sure to exceed your expectations.
Price: Starter at $49/mo for 35,000 words and Boss Mode at $99/mo for 100,000 words
2. Grammarly
Grammarly is an all-time favorite tool for content marketers everywhere. With its ability to detect spelling, grammar, and punctuation errors in your content, Grammarly makes it easy for you to create error-free content that engages your readers and boosts your search rankings.
What’s more, this powerful tool also helps you improve the overall quality and clarity of your content by offering suggestions on how to make it more concise, impactful, and engaging.
Ps Jasper AI comes with Grammarly integration to improve your content creation journey.
Whether you’re a novice content marketer or an experienced professional, Grammarly is the perfect tool to help you ensure your content is always flawless and engaging.
Other top features of Grammarly include:
- Easy-to-use interface.
- Advanced proofreading capabilities.
- Instant plagiarism detection.
- Free and paid plans are available.
- 24/7 customer support.
If you’re looking for the best content marketing tool to help you create error-free content that engages readers, look no further than Grammarly – the ultimate content marketing tool.
Price: Free and Premium plan starting at $12/month
3. Google Analytics
Google Analytics is one of the most powerful and widely used content marketing tools on the market. With its ability to help you track your website’s traffic, engagement metrics, and performance, Google Analytics helps you stay ahead of your competitors and improve your content strategy over time.
Some top features of this tool include:
Detailed audience insights.
Actionable performance data.
Tracking performance metrics
User Experience
Google Analytics has an easy-to-use interface and dashboard.
Whether you’re an experienced content marketer or a novice, Google Analytics is the perfect tool to help you analyze your content marketing performance and make data-driven decisions that result in improved engagement, increased conversions, and higher ROI.
All you need to get started is to open a google analytics account and install the extension.
4. Ahrefs
Ahrefs is an SEO tool that offers an in-depth analysis of your content performance.
With its powerful Content Explorer feature, Ahrefs helps you find relevant content ideas based on seed keywords, see the most popular and trending content in your niche, and analyze the performance of your own content and that of your competitors.
User Experience
Ahrefs is easy to use and offers a range of flexible plans to suit the needs of different businesses. Its intuitive dashboard makes it easy for you to navigate, track your performance metrics, and analyze your content closely.
Other Ahrefs features include:
Keyword filtering capabilities and search volume analysis
Comprehensive competition analysis tools.
Backlink analysis tool with competitor tracking capabilities.
Automatic Content Explorer updates for new and up-and-coming content.
Whether you’re an experienced or novice content marketer, Ahrefs is the ideal tool to help you stay on top of your content marketing game and outperform your competitors over time.
Looking for a powerful SEO tool that can help you improve your content marketing strategy? Look no further than Ahrefs – the ultimate content marketing tool.
Price: Lite starts at $99/month and Standard starts at $199/month
5. Canva
Canva is an easy-to-use, (compared to other tools such as photoshop) intuitive design tool that makes it simple for content marketers to create beautiful, professional graphics.
With its user-friendly drag-and-drop interface and a vast library of design templates and elements, Canva makes it easy for anyone to create stunning visuals that engage readers and boost your content’s visibility online.
User Experience
Canva’s user interface is easy to navigate, and its drag-and-drop design tools make it simple for anyone to create beautiful visuals quickly. It also offers a range of free and paid plans to suit the needs of different businesses.
Some top features of Canva include:
Hundreds of professionally designed templates for a wide range of design needs.
A robust library of fonts, icons, and images that can be easily customized.
Live collaboration capabilities for team-driven content marketing projects.
If you’re looking for a powerful and easy-to-use content marketing tool to help you create beautiful, compelling visuals in minutes, look no further than Canva.
Price: Free version and Pro plan at $119/year
6. Semrush
Semrush is a comprehensive SEO and marketing tool that will help you grow organic traffic with competitive intelligence.
It utilizes a wide range of data points to help you understand your competitors and discover new content opportunities for your own marketing strategy.
Semrush offers in-depth data about keyword volume and difficulty, competitors, and link-building opportunities to help you stay ahead of the competition and improve your content marketing efforts.
User Experience
Semrush’s intuitive dashboard makes it easy for you to view and analyze your data, monitor competitor performance, and inform decisions.
Its various features also make it a great tool for content marketing, such as the Content Audit feature which helps you discover opportunities to increase visibility and optimize your content.
Some top features of Semrush include:
- Comprehensive keyword and competitive analysis tools.
- Detailed trend analysis to help you forecast trends in your niche.
- Robust backlink tracking capabilities for competitive link-building intelligence.
Price: Free version and Pro plan at $119/month
7. Hubspot
HubSpot is a cloud-based CRM (Customer Relationship Management) tool designed to help marketers drive sales and improve business performance.
It offers a wide range of features that make it easy for content marketers to manage, measure and track their marketing campaigns to ensure that they’re reaching and engaging with the right audience.
The HubSpot CRM platform has the marketing, sales, customer service, operations, and content management features you need to build the best experience for your customers.
User Experience
The HubSpot CRM is easy to use and navigate, making it highly intuitive for content marketers. It also offers a range of templates and tools that can be used to customize and optimize your content marketing efforts.
Some of HubSpot’s top features include:
Intuitive email marketing capabilities for segmented, targeted campaigns.
Robust lead nurturing capabilities to nurture leads through the buyer’s journey.
Integrated social media management tools to help you grow your brand visibility online.
Price: Free version and Premium plan starts from $45/month
8. HootSuite
Hootsuite is a robust social media management tool that allows marketers to easily manage and monitor their social media profiles from a single dashboard.
By leveraging Hootsuite’s powerful analytical tools, content marketers can track engagement metrics and other key performance indicators to improve the effectiveness of their social media marketing campaigns over time.
User Experience
Hootsuite’s dashboard is user-friendly, making it easy for content marketers to monitor social media conversations and identify influencers in their niche.
It also offers a range of features to help you manage and optimize your content marketing efforts, including the Content Calendar feature which helps you plan and schedule posts in advance.
Some top features of Hootsuite include:
Advanced scheduling and publishing capabilities to help you optimize your content calendar.
In-depth analytics tools for tracking engagement metrics and measuring campaign performance.
Easy team collaboration features for managing social media campaigns with multiple contributors.
Price: Starts from $49/month.
9. Hemmingway App
Looking for a simple, streamlined tool that can help you improve the readability and clarity of your content? Consider using Hemmingway App.
Unlike Grammarly, which is mainly focused on spelling and grammar, Hemmingway App is designed to help you improve the overall structure and readability of your content.
This online editing tool makes it easy for writers to identify and correct grammatical errors, sentence structure problems, and other common writing issues.
User Experience
Hemmingway App is easy to use and navigate, making it a great tool for content marketers who want to ensure that their writing is up to par.
It also offers an array of features to help you streamline your content editings processes, such as a readability scoring system and automated suggestions for grammar and spelling errors.
Some key features of the Hemmingway App include:
A simple, distraction-free interface that allows you to focus on improving your content.
Advanced readability metrics help you quickly identify and fix common issues, such as overly complex sentences, wordy phrases, and passive voice.
Price: Pro version at $19.99 one-off charge
10. Trello
Looking for a powerful project management tool that can help you streamline your content marketing workflow? Look no further than Trello.
With its intuitive drag-and-drop interface and customizable task boards, Trello makes it easy for content marketers to keep their projects organized and on track.
It brings all your project tasks, teammates, and tools together.
Whether you’re managing multiple authors, working with freelancers, or collaborating with a team of stakeholders, Trello has all the features you need to get things done.
User Experience
Trello’s user-friendly interface makes it easy to collaborate on tasks and track progress.
It also offers a range of features tailored to content marketers, including automated workflow management tools and customizable task boards.
Some key features of Trello include:
Simple task assignment and tracking capabilities to help you manage multiple contributors.
Rich collaboration tools for making it easy to share content ideas, brainstorm effectively and resolve feedback in a timely manner.
Price: Free version, Standard at $5/user/month, Premium at $10/user/month, and Enterprise at $17.50/user/month
Bottom-Line
Content marketing is a powerful tool for driving growth and engaging customers, so it’s important to have the right tools in place to help you achieve success.
From content marketing tools to project management tools, plenty of options can help you optimize your content marketing efforts in 2023.
With these 10 top-notch content marketing tools, you’ll have everything you need to exceed your goal and reach your target audience.
